#723D7B
Closest named color: Light Eggplant (#894585). oklch(45.1% 0.114 321.6), rgb(114, 61, 123).
Aa
White text reads best on this color (7.86:1).
About this color
#723D7B is a medium-dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.114 and its hue 322°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.052 away. White text reads best on it, at 7.86:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.114) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.66:1 |
| White text | 7.86:1 |
Values
| HEX | #723D7B |
| RGB | rgb(114, 61, 123) |
| HSL | hsl(291, 34%, 36%) |
| OKLCH | oklch(45.1% 0.114 321.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723D7B | 7.86:1 | AAA | Lc -91.7 | Preferred for body text |
| Black text on #723D7B | 2.66:1 | Fails | Lc 17.0 | Dividers and decoration only |
| #723D7B text on white | 7.86:1 | AAA | Lc 87.0 | Fine for body text |
| #723D7B text on black | 2.66:1 | Fails | Lc -15.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F4F9
oklch(97.2% 0.008 319.4)
-
Step 100
100
#F0E6F2
oklch(93.6% 0.019 320.6)
-
Step 200
200
#E5D2E8
oklch(88.6% 0.036 321.6)
-
Step 300
300
#D5B3DB
oklch(80.9% 0.067 321.2)
-
Step 400
400
#C08AC9
oklch(70.8% 0.107 321.6)
-
Step 500
500
#AF6BBB
oklch(63.1% 0.137 321.4)
-
Step 600
600
#9A51A7
oklch(55.6% 0.149 321.4)
-
Step 700
700
#83418F
oklch(49% 0.139 321.3)
-
Step 800
800 (this color)
#723D7B
oklch(45.1% 0.114 321.6)
-
Step 900
900
#57305E
oklch(37.8% 0.089 321.4)
-
Step 950
950
#331C37
oklch(26.9% 0.058 321.5)
#723D7B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #344E7D | 0.106 |
| Deuteranopia (no green cones) | #435479 | 0.096 |
| Tritanopia (no blue cones) | #734556 | 0.071 |
| Achromatopsia (no color) | #525252 | 0.115 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723D7B
#723D7B
oklch(45.1% 0.114 321.6)
- #2B6524
#2B6524
oklch(45.2% 0.115 141.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723D7B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.052
- Rebecca Purple #663399 ΔE 0.064
- Twilight #4E518B ΔE 0.077
- Warm Purple #952E8F ΔE 0.078
- Dark Mauve #874C62 ΔE 0.079
- Brownish Purple #76424E ΔE 0.080
- Dusk #4E5481 ΔE 0.081
- Dark Slate Blue #483D8B ΔE 0.082
Use #723D7B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.