#723D6D
Closest named color: Brownish Purple (#76424E). oklch(44.4% 0.1 330.6), rgb(114, 61, 109).
Aa
White text reads best on this color (8.06:1).
About this color
#723D6D is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.100 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.058 away. White text reads best on it, at 8.06:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.100) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.60:1 |
| White text | 8.06:1 |
Values
| HEX | #723D6D |
| RGB | rgb(114, 61, 109) |
| HSL | hsl(306, 30%, 34%) |
| OKLCH | oklch(44.4% 0.1 330.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723D6D | 8.06:1 | AAA | Lc -92.3 | Preferred for body text |
| Black text on #723D6D | 2.60:1 | Fails | Lc 16.3 | Dividers and decoration only |
| #723D6D text on white | 8.06:1 | AAA | Lc 87.7 | Fine for body text |
| #723D6D text on black | 2.60:1 | Fails | Lc -14.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F8
oklch(97.2% 0.007 332.1)
-
Step 100
100
#F1E6EF
oklch(93.6% 0.017 331.6)
-
Step 200
200
#E6D2E3
oklch(88.5% 0.032 330.7)
-
Step 300
300
#D7B3D2
oklch(80.8% 0.059 330.7)
-
Step 400
400
#C28BBC
oklch(70.6% 0.094 330.3)
-
Step 500
500
#B26DAB
oklch(63.1% 0.12 330.6)
-
Step 600
600
#9D5496
oklch(55.6% 0.129 330.8)
-
Step 700
700
#864480
oklch(49.1% 0.12 330.7)
-
Step 800
800 (this color)
#723D6D
oklch(44.4% 0.1 330.6)
-
Step 900
900
#593155
oklch(37.8% 0.079 330.7)
-
Step 950
950
#341D32
oklch(27% 0.05 330)
#723D6D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B4B6F | 0.097 |
| Deuteranopia (no green cones) | #49536B | 0.089 |
| Tritanopia (no blue cones) | #764150 | 0.053 |
| Achromatopsia (no color) | #505050 | 0.101 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723D6D
#723D6D
oklch(44.4% 0.1 330.6)
- #206335
#206335
oklch(44.5% 0.1 150.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723D6D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.058
- Light Eggplant #894585 ΔE 0.061
- Dark Mauve #874C62 ΔE 0.066
- Purple Brown #673A3F ΔE 0.078
- Dusty Grape #545775 ΔE 0.082
- Dull Purple #84597E ΔE 0.083
- Dusk #4E5481 ΔE 0.083
- Twilight #4E518B ΔE 0.085
Use #723D6D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.