#723D69
Closest named color: Brownish Purple (#76424E). oklch(44.2% 0.096 333.7), rgb(114, 61, 105).
Aa
White text reads best on this color (8.11:1).
About this color
#723D69 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.096 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.052 away. White text reads best on it, at 8.11:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.096) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.58:1 |
| White text | 8.11:1 |
Values
| HEX | #723D69 |
| RGB | rgb(114, 61, 105) |
| HSL | hsl(310, 30%, 34%) |
| OKLCH | oklch(44.2% 0.096 333.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723D69 | 8.11:1 | AAA | Lc -92.5 | Preferred for body text |
| Black text on #723D69 | 2.58:1 | Fails | Lc 16.2 | Dividers and decoration only |
| #723D69 text on white | 8.11:1 | AAA | Lc 87.8 | Fine for body text |
| #723D69 text on black | 2.58:1 | Fails | Lc -14.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F7
oklch(97.2% 0.007 340.4)
-
Step 100
100
#F1E6EE
oklch(93.6% 0.016 335.1)
-
Step 200
200
#E7D2E2
oklch(88.6% 0.031 334)
-
Step 300
300
#D8B4D0
oklch(81% 0.056 333.9)
-
Step 400
400
#C38CB8
oklch(70.8% 0.089 333.8)
-
Step 500
500
#B36EA6
oklch(63.1% 0.114 334)
-
Step 600
600
#9E5592
oklch(55.7% 0.125 333.5)
-
Step 700
700
#87457C
oklch(49.2% 0.116 333.7)
-
Step 800
800 (this color)
#723D69
oklch(44.2% 0.096 333.7)
-
Step 900
900
#593152
oklch(37.6% 0.075 333.7)
-
Step 950
950
#341D30
oklch(26.9% 0.048 333.3)
#723D69 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C4B6B | 0.096 |
| Deuteranopia (no green cones) | #4B5267 | 0.086 |
| Tritanopia (no blue cones) | #76404E | 0.049 |
| Achromatopsia (no color) | #505050 | 0.096 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723D69
#723D69
oklch(44.2% 0.096 333.7)
- #1D6239
#1D6239
oklch(44.2% 0.096 153.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723D69, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.052
- Dark Mauve #874C62 ΔE 0.064
- Light Eggplant #894585 ΔE 0.065
- Purple Brown #673A3F ΔE 0.072
- Dusty Grape #545775 ΔE 0.081
- Dull Purple #84597E ΔE 0.084
- Dusk #4E5481 ΔE 0.084
- Twilight #4E518B ΔE 0.088
Use #723D69 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.