#723D68
Closest named color: Brownish Purple (#76424E). oklch(44.1% 0.095 334.4), rgb(114, 61, 104).
Aa
White text reads best on this color (8.13:1).
About this color
#723D68 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.095 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.050 away. White text reads best on it, at 8.13:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.095) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.58:1 |
| White text | 8.13:1 |
Values
| HEX | #723D68 |
| RGB | rgb(114, 61, 104) |
| HSL | hsl(311, 30%, 34%) |
| OKLCH | oklch(44.1% 0.095 334.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723D68 | 8.13:1 | AAA | Lc -92.5 | Preferred for body text |
| Black text on #723D68 | 2.58:1 | Fails | Lc 16.1 | Dividers and decoration only |
| #723D68 text on white | 8.13:1 | AAA | Lc 87.9 | Fine for body text |
| #723D68 text on black | 2.58:1 | Fails | Lc -14.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F7
oklch(97.2% 0.007 340.4)
-
Step 100
100
#F1E6EE
oklch(93.6% 0.016 335.1)
-
Step 200
200
#E7D2E1
oklch(88.5% 0.031 335.9)
-
Step 300
300
#D8B4CF
oklch(81% 0.055 335)
-
Step 400
400
#C38CB7
oklch(70.7% 0.088 334.5)
-
Step 500
500
#B36EA5
oklch(63.1% 0.113 334.6)
-
Step 600
600
#9E5590
oklch(55.6% 0.123 334.7)
-
Step 700
700
#87457B
oklch(49.1% 0.115 334.4)
-
Step 800
800 (this color)
#723D68
oklch(44.1% 0.095 334.4)
-
Step 900
900
#593251
oklch(37.8% 0.072 334.9)
-
Step 950
950
#341D30
oklch(26.9% 0.048 333.3)
#723D68 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D4B6A | 0.095 |
| Deuteranopia (no green cones) | #4B5266 | 0.086 |
| Tritanopia (no blue cones) | #77404D | 0.049 |
| Achromatopsia (no color) | #4F4F4F | 0.096 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723D68
#723D68
oklch(44.1% 0.095 334.4)
- #1C623A
#1C623A
oklch(44.2% 0.095 154.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723D68, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.050
- Dark Mauve #874C62 ΔE 0.063
- Light Eggplant #894585 ΔE 0.066
- Purple Brown #673A3F ΔE 0.070
- Dusty Grape #545775 ΔE 0.081
- Dull Purple #84597E ΔE 0.084
- Dusk #4E5481 ΔE 0.085
- Twilight #4E518B ΔE 0.088
Use #723D68 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.