#723D64
Closest named color: Brownish Purple (#76424E). oklch(44% 0.091 337.8), rgb(114, 61, 100).
Aa
White text reads best on this color (8.18:1).
About this color
#723D64 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.091 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.044 away. White text reads best on it, at 8.18:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.091) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.56:1 |
| White text | 8.18:1 |
Values
| HEX | #723D64 |
| RGB | rgb(114, 61, 100) |
| HSL | hsl(316, 30%, 34%) |
| OKLCH | oklch(44% 0.091 337.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723D64 | 8.18:1 | AAA | Lc -92.7 | Preferred for body text |
| Black text on #723D64 | 2.56:1 | Fails | Lc 16.0 | Dividers and decoration only |
| #723D64 text on white | 8.18:1 | AAA | Lc 88.0 | Fine for body text |
| #723D64 text on black | 2.56:1 | Fails | Lc -14.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F7
oklch(97.2% 0.007 340.4)
-
Step 100
100
#F1E6ED
oklch(93.6% 0.015 338.9)
-
Step 200
200
#E7D2E0
oklch(88.5% 0.03 337.9)
-
Step 300
300
#D8B4CD
oklch(80.9% 0.053 337.3)
-
Step 400
400
#C48CB3
oklch(70.7% 0.085 338.2)
-
Step 500
500
#B46FA1
oklch(63.2% 0.109 337.7)
-
Step 600
600
#9F568C
oklch(55.7% 0.119 337.7)
-
Step 700
700
#884676
oklch(49.2% 0.109 338.4)
-
Step 800
800 (this color)
#723D64
oklch(44% 0.091 337.8)
-
Step 900
900
#5A324F
oklch(37.8% 0.072 338)
-
Step 950
950
#351D2E
oklch(27% 0.046 338.5)
#723D64 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E4A65 | 0.094 |
| Deuteranopia (no green cones) | #4C5263 | 0.085 |
| Tritanopia (no blue cones) | #773F4C | 0.043 |
| Achromatopsia (no color) | #4F4F4F | 0.092 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723D64
#723D64
oklch(44% 0.091 337.8)
- #18613E
#18613E
oklch(43.9% 0.091 157.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723D64, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.044
- Dark Mauve #874C62 ΔE 0.061
- Purple Brown #673A3F ΔE 0.064
- Light Eggplant #894585 ΔE 0.070
- Dusty Grape #545775 ΔE 0.082
- Dull Purple #84597E ΔE 0.085
- Dusk #4E5481 ΔE 0.087
- Red Purple #820747 ΔE 0.088
Use #723D64 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.