#723D60
Closest named color: Brownish Purple (#76424E). oklch(43.8% 0.088 341.3), rgb(114, 61, 96).
Aa
White text reads best on this color (8.22:1).
About this color
#723D60 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.088 and its hue 341°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.038 away. White text reads best on it, at 8.22:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.088) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.55:1 |
| White text | 8.22:1 |
Values
| HEX | #723D60 |
| RGB | rgb(114, 61, 96) |
| HSL | hsl(320, 30%, 34%) |
| OKLCH | oklch(43.8% 0.088 341.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723D60 | 8.22:1 | AAA | Lc -92.8 | Preferred for body text |
| Black text on #723D60 | 2.55:1 | Fails | Lc 15.8 | Dividers and decoration only |
| #723D60 text on white | 8.22:1 | AAA | Lc 88.2 | Fine for body text |
| #723D60 text on black | 2.55:1 | Fails | Lc -14.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F7
oklch(97.2% 0.007 340.4)
-
Step 100
100
#F1E6ED
oklch(93.6% 0.015 338.9)
-
Step 200
200
#E7D2DF
oklch(88.5% 0.029 340.1)
-
Step 300
300
#D9B4CA
oklch(80.9% 0.052 341.9)
-
Step 400
400
#C48CB0
oklch(70.6% 0.083 340.6)
-
Step 500
500
#B46F9C
oklch(63% 0.105 341.1)
-
Step 600
600
#9F5687
oklch(55.5% 0.115 340.9)
-
Step 700
700
#884672
oklch(49% 0.106 341.3)
-
Step 800
800 (this color)
#723D60
oklch(43.8% 0.088 341.3)
-
Step 900
900
#5A324C
oklch(37.7% 0.069 341.5)
-
Step 950
950
#351E2D
oklch(27.1% 0.043 341)
#723D60 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #404A61 | 0.091 |
| Deuteranopia (no green cones) | #4E525F | 0.083 |
| Tritanopia (no blue cones) | #783E4A | 0.039 |
| Achromatopsia (no color) | #4F4F4F | 0.089 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723D60
#723D60
oklch(43.8% 0.088 341.3)
- #156142
#156142
oklch(43.9% 0.089 161)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723D60, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.038
- Purple Brown #673A3F ΔE 0.058
- Dark Mauve #874C62 ΔE 0.060
- Light Eggplant #894585 ΔE 0.075
- Dusty Grape #545775 ΔE 0.083
- Red Purple #820747 ΔE 0.087
- Dull Purple #84597E ΔE 0.087
- Velvet #750851 ΔE 0.089
Use #723D60 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.