#723D5E
Closest named color: Brownish Purple (#76424E). oklch(43.7% 0.086 343.2), rgb(114, 61, 94).
Aa
White text reads best on this color (8.25:1).
About this color
#723D5E is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.086 and its hue 343°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.035 away. White text reads best on it, at 8.25:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.086) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.54:1 |
| White text | 8.25:1 |
Values
| HEX | #723D5E |
| RGB | rgb(114, 61, 94) |
| HSL | hsl(323, 30%, 34%) |
| OKLCH | oklch(43.7% 0.086 343.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723D5E | 8.25:1 | AAA | Lc -92.9 | Preferred for body text |
| Black text on #723D5E | 2.54:1 | Fails | Lc 15.7 | Dividers and decoration only |
| #723D5E text on white | 8.25:1 | AAA | Lc 88.3 | Fine for body text |
| #723D5E text on black | 2.54:1 | Fails | Lc -13.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F7
oklch(97.2% 0.007 340.4)
-
Step 100
100
#F1E6EC
oklch(93.5% 0.014 343.2)
-
Step 200
200
#E7D2DE
oklch(88.4% 0.028 342.3)
-
Step 300
300
#D9B4C9
oklch(80.9% 0.051 343.2)
-
Step 400
400
#C58DAE
oklch(70.8% 0.081 343.2)
-
Step 500
500
#B56F9A
oklch(63.1% 0.104 343)
-
Step 600
600
#A05784
oklch(55.7% 0.112 343.6)
-
Step 700
700
#884670
oklch(49% 0.105 342.8)
-
Step 800
800 (this color)
#723D5E
oklch(43.7% 0.086 343.2)
-
Step 900
900
#5A324B
oklch(37.6% 0.068 342.7)
-
Step 950
950
#351E2C
oklch(27.1% 0.042 343.1)
#723D5E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #40495F | 0.091 |
| Deuteranopia (no green cones) | #4E525D | 0.083 |
| Tritanopia (no blue cones) | #783D49 | 0.037 |
| Achromatopsia (no color) | #4F4F4F | 0.087 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723D5E
#723D5E
oklch(43.7% 0.086 343.2)
- #136044
#136044
oklch(43.6% 0.086 163.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723D5E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.035
- Purple Brown #673A3F ΔE 0.055
- Dark Mauve #874C62 ΔE 0.060
- Light Eggplant #894585 ΔE 0.077
- Dusty Grape #545775 ΔE 0.083
- Red Purple #820747 ΔE 0.086
- Dull Purple #84597E ΔE 0.088
- Velvet #750851 ΔE 0.089
Use #723D5E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.