#723D53
Closest named color: Brownish Purple (#76424E). oklch(43.3% 0.079 354.6), rgb(114, 61, 83).
Aa
White text reads best on this color (8.37:1).
About this color
#723D53 is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.079 and its hue 355°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.020 away. White text reads best on it, at 8.37:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.079) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.50:1 |
| White text | 8.37:1 |
Values
| HEX | #723D53 |
| RGB | rgb(114, 61, 83) |
| HSL | hsl(335, 30%, 34%) |
| OKLCH | oklch(43.3% 0.079 354.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723D53 | 8.37:1 | AAA | Lc -93.2 | Preferred for body text |
| Black text on #723D53 | 2.50:1 | Fails | Lc 15.4 | Dividers and decoration only |
| #723D53 text on white | 8.37:1 | AAA | Lc 88.6 | Fine for body text |
| #723D53 text on black | 2.50:1 | Fails | Lc -13.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F2E6EA
oklch(93.6% 0.014 355)
-
Step 200
200
#E8D3DA
oklch(88.6% 0.025 355.4)
-
Step 300
300
#DAB5C2
oklch(80.9% 0.046 355.1)
-
Step 400
400
#C68EA3
oklch(70.7% 0.073 354.9)
-
Step 500
500
#B7718D
oklch(63.2% 0.095 354.6)
-
Step 600
600
#A25877
oklch(55.6% 0.104 354.5)
-
Step 700
700
#8A4864
oklch(49.1% 0.096 354.4)
-
Step 800
800 (this color)
#723D53
oklch(43.3% 0.079 354.6)
-
Step 900
900
#5B3343
oklch(37.6% 0.062 355)
-
Step 950
950
#361E27
oklch(27% 0.04 356.1)
#723D53 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #444854 | 0.085 |
| Deuteranopia (no green cones) | #515152 | 0.079 |
| Tritanopia (no blue cones) | #793A45 | 0.025 |
| Achromatopsia (no color) | #4E4E4E | 0.080 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723D53
#723D53
oklch(43.3% 0.079 354.6)
- #085E4E
#085E4E
oklch(43.2% 0.079 175.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723D53, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.020
- Purple Brown #673A3F ΔE 0.039
- Dark Mauve #874C62 ΔE 0.061
- Red Purple #820747 ΔE 0.086
- Dusty Grape #545775 ΔE 0.088
- Red Brown #8B2E16 ΔE 0.088
- Wine #80013F ΔE 0.090
- Mulberry #920A4E ΔE 0.091
Use #723D53 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.