#723D4E
Closest named color: Brownish Purple (#76424E). oklch(43.1% 0.077 0.3), rgb(114, 61, 78).
Aa
White text reads best on this color (8.42:1).
About this color
#723D4E is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.077 and its hue 0°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.017 away. White text reads best on it, at 8.42:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.077) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.49:1 |
| White text | 8.42:1 |
Values
| HEX | #723D4E |
| RGB | rgb(114, 61, 78) |
| HSL | hsl(341, 30%, 34%) |
| OKLCH | oklch(43.1% 0.077 0.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723D4E | 8.42:1 | AAA | Lc -93.4 | Preferred for body text |
| Black text on #723D4E | 2.49:1 | Fails | Lc 15.2 | Dividers and decoration only |
| #723D4E text on white | 8.42:1 | AAA | Lc 88.8 | Fine for body text |
| #723D4E text on black | 2.49:1 | Fails | Lc -13.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F2E6E9
oklch(93.5% 0.014 0.3)
-
Step 200
200
#E8D3D8
oklch(88.5% 0.024 1.4)
-
Step 300
300
#DAB5BF
oklch(80.8% 0.045 0.1)
-
Step 400
400
#C78E9E
oklch(70.7% 0.072 0.7)
-
Step 500
500
#B77187
oklch(63% 0.092 359.8)
-
Step 600
600
#A25970
oklch(55.6% 0.099 0.7)
-
Step 700
700
#8B495E
oklch(49.2% 0.092 0.8)
-
Step 800
800 (this color)
#723D4E
oklch(43.1% 0.077 0.3)
-
Step 900
900
#5C3440
oklch(37.9% 0.06 1)
-
Step 950
950
#361E25
oklch(26.9% 0.039 1.2)
#723D4E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #45474F | 0.083 |
| Deuteranopia (no green cones) | #52514D | 0.078 |
| Tritanopia (no blue cones) | #7A3943 | 0.022 |
| Achromatopsia (no color) | #4D4D4D | 0.078 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723D4E
#723D4E
oklch(43.1% 0.077 0.3)
- #045E52
#045E52
oklch(43.2% 0.077 180)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723D4E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.017
- Purple Brown #673A3F ΔE 0.033
- Dark Mauve #874C62 ΔE 0.063
- Red Brown #8B2E16 ΔE 0.082
- Red Purple #820747 ΔE 0.087
- Chestnut #742802 ΔE 0.089
- Rust Brown #8B3103 ΔE 0.090
- Wine #80013F ΔE 0.090
Use #723D4E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.