#723D2D
Closest named color: Purple Brown (#673A3F). oklch(42.2% 0.079 37.6), rgb(114, 61, 45).
Aa
White text reads best on this color (8.67:1).
About this color
#723D2D is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.079 and its hue 38°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.038 away. White text reads best on it, at 8.67:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.079) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.42:1 |
| White text | 8.67:1 |
Values
| HEX | #723D2D |
| RGB | rgb(114, 61, 45) |
| HSL | hsl(14, 43%, 31%) |
| OKLCH | oklch(42.2% 0.079 37.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723D2D | 8.67:1 | AAA | Lc -94.0 | Preferred for body text |
| Black text on #723D2D | 2.42:1 | Fails | Lc 14.5 | Not readable |
| #723D2D text on white | 8.67:1 | AAA | Lc 89.5 | Fine for body text |
| #723D2D text on black | 2.42:1 | Fails | Lc -12.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F2
oklch(97% 0.006 43.3)
-
Step 100
100
#F2E7E4
oklch(93.6% 0.013 35.7)
-
Step 200
200
#E9D4CD
oklch(88.5% 0.025 39.4)
-
Step 300
300
#DCB7AC
oklch(80.9% 0.046 37.2)
-
Step 400
400
#CA9180
oklch(70.8% 0.074 37.3)
-
Step 500
500
#BB755F
oklch(63.2% 0.095 38.2)
-
Step 600
600
#A65C46
oklch(55.6% 0.103 37.4)
-
Step 700
700
#8E4C37
oklch(49.2% 0.095 38.4)
-
Step 800
800 (this color)
#723D2D
oklch(42.2% 0.079 37.6)
-
Step 900
900
#5E3529
oklch(37.7% 0.063 37.1)
-
Step 950
950
#372018
oklch(27.1% 0.039 39.9)
#723D2D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #4A442C | 0.076 |
| Deuteranopia (no green cones) | #57502C | 0.071 |
| Tritanopia (no blue cones) | #7C3439 | 0.037 |
| Achromatopsia (no color) | #4B4B4B | 0.080 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723D2D
#723D2D
oklch(42.2% 0.079 37.6)
- #005769
#005769
oklch(42.2% 0.076 218.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723D2D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.038
- Brownish Purple #76424E ΔE 0.048
- Chestnut #742802 ΔE 0.052
- Red Brown #8B2E16 ΔE 0.055
- Rust Brown #8B3103 ΔE 0.056
- Mud Brown #60460F ΔE 0.059
- Milk Chocolate #7F4E1E ΔE 0.061
- Saddle Brown #8B4513 ΔE 0.063
Use #723D2D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.