#723CC8
Closest named color: Bluey Purple (#6241C7). oklch(50.2% 0.204 295.8), rgb(114, 60, 200).
Aa
White text reads best on this color (6.57:1).
About this color
#723CC8 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.204 and its hue 296°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.029 away. White text reads best on it, at 6.57:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.204) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.19:1 |
| White text | 6.57:1 |
Values
| HEX | #723CC8 |
| RGB | rgb(114, 60, 200) |
| HSL | hsl(263, 56%, 51%) |
| OKLCH | oklch(50.2% 0.204 295.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723CC8 | 6.57:1 | AA | Lc -86.9 | Fine for body text |
| Black text on #723CC8 | 3.19:1 | AA large text | Lc 22.2 | Dividers and decoration only |
| #723CC8 text on white | 6.57:1 | AA | Lc 81.8 | Fine for body text |
| #723CC8 text on black | 3.19:1 | AA large text | Lc -20.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FE
oklch(97.2% 0.013 295.3)
-
Step 100
100
#EBE6FB
oklch(93.5% 0.029 296.7)
-
Step 200
200
#DCD2FA
oklch(88.4% 0.055 296.7)
-
Step 300
300
#C6B4FA
oklch(81% 0.099 295.9)
-
Step 400
400
#AA89F7
oklch(70.7% 0.159 295.9)
-
Step 500
500
#9767F3
oklch(63.1% 0.201 295.9)
-
Step 600
600
#8349E2
oklch(55.7% 0.219 295.8)
-
Step 700
700 (this color)
#723CC8
oklch(50.2% 0.204 295.8)
-
Step 800
800
#5A309F
oklch(42.7% 0.169 295.7)
-
Step 900
900
#492D7E
oklch(37.7% 0.131 295.3)
-
Step 950
950
#2B1B4A
oklch(27% 0.084 296)
#723CC8 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005ECC | 0.128 |
| Deuteranopia (no green cones) | #005BC5 | 0.127 |
| Tritanopia (no blue cones) | #5B5F7E | 0.157 |
| Achromatopsia (no color) | #5D5D5D | 0.205 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723CC8
#723CC8
oklch(50.2% 0.204 295.8)
- #616B00
#616B00
oklch(50.2% 0.115 116)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723CC8, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.029
- Burple #6832E3 ΔE 0.049
- Blurple #5539CC ΔE 0.054
- Blue With A Hint Of Purple #533CC6 ΔE 0.055
- Blue Violet #8A2BE2 ΔE 0.060
- Purple Blue #5D21D0 ΔE 0.061
- Iris #6258C4 ΔE 0.062
- Light Indigo #6D5ACF ΔE 0.062
Use #723CC8 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.