#723CC5
Closest named color: Bluey Purple (#6241C7). oklch(50% 0.201 296.4), rgb(114, 60, 197).
Aa
White text reads best on this color (6.62:1).
About this color
#723CC5 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.201 and its hue 296°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.030 away. White text reads best on it, at 6.62:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.201) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.16:1 |
| White text | 6.62:1 |
Values
| HEX | #723CC5 |
| RGB | rgb(114, 60, 197) |
| HSL | hsl(264, 54%, 50%) |
| OKLCH | oklch(50% 0.201 296.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723CC5 | 6.62:1 | AA | Lc -87.2 | Fine for body text |
| Black text on #723CC5 | 3.16:1 | AA large text | Lc 22.0 | Dividers and decoration only |
| #723CC5 text on white | 6.62:1 | AA | Lc 82.1 | Fine for body text |
| #723CC5 text on black | 3.16:1 | AA large text | Lc -19.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FD
oklch(97.1% 0.012 296.4)
-
Step 100
100
#EBE6FB
oklch(93.5% 0.029 296.7)
-
Step 200
200
#DCD2F9
oklch(88.4% 0.054 297)
-
Step 300
300
#C6B4F8
oklch(80.9% 0.096 296.3)
-
Step 400
400
#AB8AF5
oklch(70.8% 0.155 296.5)
-
Step 500
500
#9867F1
oklch(63.1% 0.199 296.6)
-
Step 600
600
#8349DF
oklch(55.5% 0.216 296.4)
-
Step 700
700 (this color)
#723CC5
oklch(50% 0.201 296.4)
-
Step 800
800
#5B319D
oklch(42.8% 0.166 296.6)
-
Step 900
900
#4A2D7D
oklch(37.8% 0.13 296.3)
-
Step 950
950
#2B1B49
oklch(26.9% 0.082 296.5)
#723CC5 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005DC9 | 0.128 |
| Deuteranopia (no green cones) | #005BC2 | 0.128 |
| Tritanopia (no blue cones) | #5C5E7C | 0.155 |
| Achromatopsia (no color) | #5D5D5D | 0.202 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723CC5
#723CC5
oklch(50% 0.201 296.4)
- #606B00
#606B00
oklch(50.1% 0.115 116.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723CC5, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.030
- Burple #6832E3 ΔE 0.054
- Blurple #5539CC ΔE 0.055
- Blue With A Hint Of Purple #533CC6 ΔE 0.055
- Iris #6258C4 ΔE 0.062
- Purple Blue #5D21D0 ΔE 0.062
- Blue Violet #8A2BE2 ΔE 0.063
- Slate Blue #6A5ACD ΔE 0.063
Use #723CC5 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.