#723CBC

Closest named color: Bluey Purple (#6241C7). oklch(49.3% 0.191 298.4), rgb(114, 60, 188).

Aa

White text reads best on this color (6.80:1).

About this color

#723CBC is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.191 and its hue 298°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.035 away. White text reads best on it, at 6.80:1.

Hue familyPurples
Lightnessmedium-dark (49%)
Chromavivid (0.191)
Temperaturein between
Nearest nameBluey Purple (#6241C7)
Black text3.08:1
White text6.80:1

Values

HEX#723CBC
RGBrgb(114, 60, 188)
HSLhsl(265, 52%, 49%)
OKLCHoklch(49.3% 0.191 298.4)

Contrast

WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.

PairWCAG 2ResultAPCAAPCA guidance
White text on #723CBC 6.80:1 AA Lc -87.9 Fine for body text
Black text on #723CBC 3.08:1 AA large text Lc 21.2 Dividers and decoration only
#723CBC text on white 6.80:1 AA Lc 82.8 Fine for body text
#723CBC text on black 3.08:1 AA large text Lc -19.1 Dividers and decoration only

Tints and shades

A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.

  1. Step 50

    50

    #F6F4FD

    oklch(97.1% 0.012 296.4)

  2. Step 100

    100

    #ECE6FA

    oklch(93.6% 0.027 299.5)

  3. Step 200

    200

    #DDD2F7

    oklch(88.4% 0.052 298.9)

  4. Step 300

    300

    #C8B4F5

    oklch(80.9% 0.093 298.4)

  5. Step 400

    400

    #AD8AEF

    oklch(70.7% 0.147 298.5)

  6. Step 500

    500

    #9A69EA

    oklch(63.1% 0.188 298.4)

  7. Step 600

    600

    #864CD8

    oklch(55.7% 0.204 298.6)

  8. Step 700

    700 (this color)

    #723CBC

    oklch(49.3% 0.191 298.4)

  9. Step 800

    800

    #5C3298

    oklch(42.6% 0.159 298.3)

  10. Step 900

    900

    #4B2E79

    oklch(37.7% 0.123 298.1)

  11. Step 950

    950

    #2C1C47

    oklch(27.1% 0.078 298.2)

Export this scale for Tailwind in the Tailwind colors tool

#723CBC with color blindness

Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.

VisionSeen asShift (ΔE)
Protanopia (no red cones)#005BC00.130
Deuteranopia (no green cones)#005AB90.131
Tritanopia (no blue cones)#605A770.144
Achromatopsia (no color)#5B5B5B0.192

Harmonies

Hue rotations in OKLCH that keep this color's lightness and chroma.

Complementary

The opposite hue (180°).

  • #723CBC

    #723CBC

    oklch(49.3% 0.191 298.4)

  • #5B6900

    #5B6900

    oklch(49.2% 0.115 118.5)

Open the complementary palette in the generator

Analogous

Neighbouring hues, 30° either side.

  • #723CBC

    #723CBC

    oklch(49.3% 0.191 298.4)

  • #3652CB

    #3652CB

    oklch(49.3% 0.19 268.4)

  • #972895

    #972895

    oklch(49.3% 0.19 328.8)

Open the analogous palette in the generator

Split complementary

The two hues beside the complement (150° and 210°).

  • #723CBC

    #723CBC

    oklch(49.3% 0.191 298.4)

  • #795D00

    #795D00

    oklch(49.3% 0.101 88.1)

  • #00762E

    #00762E

    oklch(49.4% 0.141 148.4)

Open the split complementary palette in the generator

Triadic

Three hues spaced 120° apart.

  • #723CBC

    #723CBC

    oklch(49.3% 0.191 298.4)

  • #914D00

    #914D00

    oklch(49.3% 0.118 58.3)

  • #007262

    #007262

    oklch(49.4% 0.091 178.5)

Open the triadic palette in the generator

Square

Four hues spaced 90° apart.

  • #723CBC

    #723CBC

    oklch(49.3% 0.191 298.4)

  • #B41613

    #B41613

    oklch(49.2% 0.19 28.5)

  • #5B6900

    #5B6900

    oklch(49.2% 0.115 118.5)

  • #006E7B

    #006E7B

    oklch(49.3% 0.085 209)

Open the square palette in the generator

Palettes with this color

Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723CBC, closest first.

Similar named colors

The eight closest entries in our named color list, with their ΔE distance.

Use #723CBC in your product

Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.