#723C91
Closest named color: Rebecca Purple (#663399). oklch(46.2% 0.141 311.4), rgb(114, 60, 145).
Aa
White text reads best on this color (7.57:1).
About this color
#723C91 is a medium-dark, vivid purple. In OKLCH its lightness is 46%, its chroma 0.141 and its hue 311°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.036 away. White text reads best on it, at 7.57:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.141) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.77:1 |
| White text | 7.57:1 |
Values
| HEX | #723C91 |
| RGB | rgb(114, 60, 145) |
| HSL | hsl(278, 41%, 40%) |
| OKLCH | oklch(46.2% 0.141 311.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723C91 | 7.57:1 | AAA | Lc -90.8 | Preferred for body text |
| Black text on #723C91 | 2.77:1 | Fails | Lc 18.1 | Dividers and decoration only |
| #723C91 text on white | 7.57:1 | AAA | Lc 85.9 | Fine for body text |
| #723C91 text on black | 2.77:1 | Fails | Lc -16.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EEE6F4
oklch(93.5% 0.021 311.1)
-
Step 200
200
#E1D2EC
oklch(88.4% 0.039 311.1)
-
Step 300
300
#CFB5E1
oklch(81% 0.067 311.4)
-
Step 400
400
#B78DD2
oklch(70.8% 0.108 311.6)
-
Step 500
500
#A56EC7
oklch(63.1% 0.141 311.4)
-
Step 600
600
#9055B3
oklch(55.7% 0.151 311.4)
-
Step 700
700 (this color)
#723C91
oklch(46.2% 0.141 311.4)
-
Step 800
800
#64397D
oklch(42.8% 0.117 311.6)
-
Step 900
900
#513264
oklch(37.7% 0.09 311.4)
-
Step 950
950
#301D3B
oklch(27% 0.059 312.1)
#723C91 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #215194 | 0.123 |
| Deuteranopia (no green cones) | #35558F | 0.109 |
| Tritanopia (no blue cones) | #6E4B60 | 0.098 |
| Achromatopsia (no color) | #545454 | 0.142 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723C91
#723C91
oklch(46.2% 0.141 311.4)
- #3D6600
#3D6600
oklch(46.2% 0.127 131.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723C91, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.036
- Light Eggplant #894585 ΔE 0.058
- Warm Purple #952E8F ΔE 0.070
- Dark Slate Blue #483D8B ΔE 0.077
- Twilight #4E518B ΔE 0.079
- Blueberry #464196 ΔE 0.079
- Purple #800080 ΔE 0.083
- Dark Magenta #8B008B ΔE 0.083
Use #723C91 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.