#723C8B
Closest named color: Rebecca Purple (#663399). oklch(45.9% 0.134 313.9), rgb(114, 60, 139).
Aa
White text reads best on this color (7.67:1).
About this color
#723C8B is a medium-dark, moderately saturated purple. In OKLCH its lightness is 46%, its chroma 0.134 and its hue 314°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.042 away. White text reads best on it, at 7.67:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | moderately saturated (0.134) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.73:1 |
| White text | 7.67:1 |
Values
| HEX | #723C8B |
| RGB | rgb(114, 60, 139) |
| HSL | hsl(281, 40%, 39%) |
| OKLCH | oklch(45.9% 0.134 313.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723C8B | 7.67:1 | AAA | Lc -91.1 | Preferred for body text |
| Black text on #723C8B | 2.73:1 | Fails | Lc 17.7 | Dividers and decoration only |
| #723C8B text on white | 7.67:1 | AAA | Lc 86.3 | Fine for body text |
| #723C8B text on black | 2.73:1 | Fails | Lc -15.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F3FB
oklch(97% 0.012 313.2)
-
Step 100
100
#EFE6F5
oklch(93.6% 0.022 312.2)
-
Step 200
200
#E4D1EE
oklch(88.5% 0.044 314.1)
-
Step 300
300
#D3B2E5
oklch(80.9% 0.079 313.6)
-
Step 400
400
#BD88D7
oklch(70.7% 0.125 314.1)
-
Step 500
500
#AC68CC
oklch(63.1% 0.16 314)
-
Step 600
600
#974CB9
oklch(55.5% 0.175 313.9)
-
Step 700
700
#813D9F
oklch(49.1% 0.161 314.1)
-
Step 800
800 (this color)
#723C8B
oklch(45.9% 0.134 313.9)
-
Step 900
900
#552E68
oklch(37.8% 0.104 313.5)
-
Step 950
950
#321B3D
oklch(27% 0.067 313.9)
#723C8B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #27508E | 0.118 |
| Deuteranopia (no green cones) | #3A5589 | 0.105 |
| Tritanopia (no blue cones) | #70495D | 0.091 |
| Achromatopsia (no color) | #535353 | 0.135 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723C8B
#723C8B
oklch(45.9% 0.134 313.9)
- #366600
#366600
oklch(45.8% 0.131 133.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723C8B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.042
- Light Eggplant #894585 ΔE 0.054
- Warm Purple #952E8F ΔE 0.070
- Dark Slate Blue #483D8B ΔE 0.077
- Twilight #4E518B ΔE 0.077
- Blueberry #464196 ΔE 0.080
- Purple #800080 ΔE 0.081
- Dark Magenta #8B008B ΔE 0.083
Use #723C8B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.