#723C72
Closest named color: Light Eggplant (#894585). oklch(44.5% 0.107 327.2), rgb(114, 60, 114).
Aa
White text reads best on this color (8.06:1).
About this color
#723C72 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.107 and its hue 327°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.058 away. White text reads best on it, at 8.06:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.107) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.60:1 |
| White text | 8.06:1 |
Values
| HEX | #723C72 |
| RGB | rgb(114, 60, 114) |
| HSL | hsl(300, 31%, 34%) |
| OKLCH | oklch(44.5% 0.107 327.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723C72 | 8.06:1 | AAA | Lc -92.3 | Preferred for body text |
| Black text on #723C72 | 2.60:1 | Fails | Lc 16.4 | Dividers and decoration only |
| #723C72 text on white | 8.06:1 | AAA | Lc 87.6 | Fine for body text |
| #723C72 text on black | 2.60:1 | Fails | Lc -14.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F8
oklch(97.2% 0.007 332.1)
-
Step 100
100
#F1E6F0
oklch(93.6% 0.018 328.5)
-
Step 200
200
#E6D2E5
oklch(88.6% 0.034 327.4)
-
Step 300
300
#D7B3D6
oklch(80.9% 0.063 327)
-
Step 400
400
#C28AC1
oklch(70.7% 0.1 327.2)
-
Step 500
500
#B26CB1
oklch(63.2% 0.127 327.5)
-
Step 600
600
#9D529D
oklch(55.6% 0.139 327.2)
-
Step 700
700
#864286
oklch(49.1% 0.13 327.3)
-
Step 800
800 (this color)
#723C72
oklch(44.5% 0.107 327.2)
-
Step 900
900
#583058
oklch(37.6% 0.083 327.1)
-
Step 950
950
#341D34
oklch(27.1% 0.052 326.9)
#723C72 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #374C74 | 0.103 |
| Deuteranopia (no green cones) | #475370 | 0.093 |
| Tritanopia (no blue cones) | #754251 | 0.062 |
| Achromatopsia (no color) | #505050 | 0.107 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723C72
#723C72
oklch(44.5% 0.107 327.2)
- #22632E
#22632E
oklch(44.4% 0.107 147)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723C72, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.058
- Brownish Purple #76424E ΔE 0.067
- Dark Mauve #874C62 ΔE 0.072
- Rebecca Purple #663399 ΔE 0.076
- Twilight #4E518B ΔE 0.083
- Dusk #4E5481 ΔE 0.083
- Dull Purple #84597E ΔE 0.084
- Dusty Grape #545775 ΔE 0.085
Use #723C72 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.