#723BC3
Closest named color: Bluey Purple (#6241C7). oklch(49.7% 0.2 297), rgb(114, 59, 195).
Aa
White text reads best on this color (6.71:1).
About this color
#723BC3 is a medium-dark, vivid purple. In OKLCH its lightness is 50%, its chroma 0.200 and its hue 297°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.031 away. White text reads best on it, at 6.71:1.
| Hue family | Purples |
| Lightness | medium-dark (50%) |
| Chroma | vivid (0.200) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.12:1 |
| White text | 6.71:1 |
Values
| HEX | #723BC3 |
| RGB | rgb(114, 59, 195) |
| HSL | hsl(264, 54%, 50%) |
| OKLCH | oklch(49.7% 0.2 297) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723BC3 | 6.71:1 | AA | Lc -87.5 | Fine for body text |
| Black text on #723BC3 | 3.12:1 | AA large text | Lc 21.6 | Dividers and decoration only |
| #723BC3 text on white | 6.71:1 | AA | Lc 82.4 | Fine for body text |
| #723BC3 text on black | 3.12:1 | AA large text | Lc -19.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FD
oklch(97.1% 0.012 296.4)
-
Step 100
100
#EBE6FB
oklch(93.5% 0.029 296.7)
-
Step 200
200
#DCD2F9
oklch(88.4% 0.054 297)
-
Step 300
300
#C7B4F8
oklch(81% 0.096 297)
-
Step 400
400
#AC89F4
oklch(70.7% 0.155 297.4)
-
Step 500
500
#9967F0
oklch(63.1% 0.198 297.2)
-
Step 600
600
#8449DE
oklch(55.5% 0.215 297)
-
Step 700
700 (this color)
#723BC3
oklch(49.7% 0.2 297)
-
Step 800
800
#5B319C
oklch(42.7% 0.165 296.8)
-
Step 900
900
#4A2D7C
oklch(37.7% 0.128 296.7)
-
Step 950
950
#2B1B49
oklch(26.9% 0.082 296.5)
#723BC3 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005CC7 | 0.129 |
| Deuteranopia (no green cones) | #005AC0 | 0.129 |
| Tritanopia (no blue cones) | #5D5C7B | 0.152 |
| Achromatopsia (no color) | #5C5C5C | 0.201 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723BC3
#723BC3
oklch(49.7% 0.2 297)
- #5E6A00
#5E6A00
oklch(49.7% 0.115 117.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723BC3, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.031
- Blurple #5539CC ΔE 0.055
- Blue With A Hint Of Purple #533CC6 ΔE 0.056
- Burple #6832E3 ΔE 0.056
- Purple Blue #5D21D0 ΔE 0.062
- Grape #7209B7 ΔE 0.063
- Iris #6258C4 ΔE 0.064
- Blue Violet #8A2BE2 ΔE 0.065
Use #723BC3 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.