#723BB4
Closest named color: Bluey Purple (#6241C7). oklch(48.5% 0.183 300.6), rgb(114, 59, 180).
Aa
White text reads best on this color (6.99:1).
About this color
#723BB4 is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.183 and its hue 301°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.043 away. White text reads best on it, at 6.99:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.183) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.00:1 |
| White text | 6.99:1 |
Values
| HEX | #723BB4 |
| RGB | rgb(114, 59, 180) |
| HSL | hsl(267, 51%, 47%) |
| OKLCH | oklch(48.5% 0.183 300.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723BB4 | 6.99:1 | AA | Lc -88.6 | Fine for body text |
| Black text on #723BB4 | 3.00:1 | AA large text | Lc 20.4 | Dividers and decoration only |
| #723BB4 text on white | 6.99:1 | AA | Lc 83.6 | Fine for body text |
| #723BB4 text on black | 3.00:1 | AA large text | Lc -18.3 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FC
oklch(97.1% 0.011 297.6)
-
Step 100
100
#ECE6F9
oklch(93.5% 0.026 300.3)
-
Step 200
200
#DED2F5
oklch(88.4% 0.049 301)
-
Step 300
300
#CAB4F2
oklch(81% 0.089 300.7)
-
Step 400
400
#AF8AEB
oklch(70.7% 0.142 300.4)
-
Step 500
500
#9D69E4
oklch(63.1% 0.181 300.8)
-
Step 600
600
#884DD2
oklch(55.6% 0.197 300.5)
-
Step 700
700 (this color)
#723BB4
oklch(48.5% 0.183 300.6)
-
Step 800
800
#5E3393
oklch(42.6% 0.152 300.7)
-
Step 900
900
#4D2E75
oklch(37.7% 0.118 301)
-
Step 950
950
#2D1C45
oklch(27.1% 0.075 300.6)
#723BB4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0059B8 | 0.132 |
| Deuteranopia (no green cones) | #0058B1 | 0.133 |
| Tritanopia (no blue cones) | #645772 | 0.138 |
| Achromatopsia (no color) | #595959 | 0.184 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723BB4
#723BB4
oklch(48.5% 0.183 300.6)
- #566800
#566800
oklch(48.5% 0.116 120.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723BB4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.043
- Rebecca Purple #663399 ΔE 0.051
- Grape #7209B7 ΔE 0.061
- Blue With A Hint Of Purple #533CC6 ΔE 0.064
- Blurple #5539CC ΔE 0.067
- Iris #6258C4 ΔE 0.069
- Purple Blue #5D21D0 ΔE 0.075
- Purply #983FB2 ΔE 0.075
Use #723BB4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.