#723B9B
Closest named color: Rebecca Purple (#663399). oklch(46.7% 0.154 307.9), rgb(114, 59, 155).
Aa
White text reads best on this color (7.46:1).
About this color
#723B9B is a medium-dark, vivid purple. In OKLCH its lightness is 47%, its chroma 0.154 and its hue 308°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.030 away. White text reads best on it, at 7.46:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | vivid (0.154) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.81:1 |
| White text | 7.46:1 |
Values
| HEX | #723B9B |
| RGB | rgb(114, 59, 155) |
| HSL | hsl(274, 45%, 42%) |
| OKLCH | oklch(46.7% 0.154 307.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723B9B | 7.46:1 | AAA | Lc -90.3 | Preferred for body text |
| Black text on #723B9B | 2.81:1 | Fails | Lc 18.6 | Dividers and decoration only |
| #723B9B text on white | 7.46:1 | AAA | Lc 85.5 | Fine for body text |
| #723B9B text on black | 2.81:1 | Fails | Lc -16.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EEE6F5
oklch(93.6% 0.022 309.6)
-
Step 200
200
#E1D2EF
oklch(88.5% 0.042 308.6)
-
Step 300
300
#CEB4E6
oklch(80.9% 0.075 308.3)
-
Step 400
400
#B58CDA
oklch(70.8% 0.119 307.7)
-
Step 500
500
#A36DD0
oklch(63.2% 0.153 307.8)
-
Step 600
600
#8E52BD
oklch(55.6% 0.167 307.7)
-
Step 700
700 (this color)
#723B9B
oklch(46.7% 0.154 307.9)
-
Step 800
800
#623784
oklch(42.7% 0.128 307.6)
-
Step 900
900
#50316A
oklch(37.8% 0.099 307.4)
-
Step 950
950
#2F1D3E
oklch(27% 0.063 307.9)
#723B9B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0E539E | 0.132 |
| Deuteranopia (no green cones) | #2C5699 | 0.117 |
| Tritanopia (no blue cones) | #6C4E65 | 0.110 |
| Achromatopsia (no color) | #555555 | 0.155 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723B9B
#723B9B
oklch(46.7% 0.154 307.9)
- #466600
#466600
oklch(46.8% 0.122 127.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723B9B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.030
- Light Eggplant #894585 ΔE 0.067
- Warm Purple #952E8F ΔE 0.073
- Bluey Purple #6241C7 ΔE 0.077
- Grape #7209B7 ΔE 0.078
- Blueberry #464196 ΔE 0.079
- Dark Slate Blue #483D8B ΔE 0.080
- Purply #983FB2 ΔE 0.081
Use #723B9B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.