#723B90
Closest named color: Rebecca Purple (#663399). oklch(46% 0.142 312), rgb(114, 59, 144).
Aa
White text reads best on this color (7.65:1).
About this color
#723B90 is a medium-dark, vivid purple. In OKLCH its lightness is 46%, its chroma 0.142 and its hue 312°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.035 away. White text reads best on it, at 7.65:1.
| Hue family | Purples |
| Lightness | medium-dark (46%) |
| Chroma | vivid (0.142) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.74:1 |
| White text | 7.65:1 |
Values
| HEX | #723B90 |
| RGB | rgb(114, 59, 144) |
| HSL | hsl(279, 42%, 40%) |
| OKLCH | oklch(46% 0.142 312) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723B90 | 7.65:1 | AAA | Lc -91.0 | Preferred for body text |
| Black text on #723B90 | 2.74:1 | Fails | Lc 17.8 | Dividers and decoration only |
| #723B90 text on white | 7.65:1 | AAA | Lc 86.2 | Fine for body text |
| #723B90 text on black | 2.74:1 | Fails | Lc -15.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FA
oklch(97.1% 0.009 308.4)
-
Step 100
100
#EEE6F4
oklch(93.5% 0.021 311.1)
-
Step 200
200
#E2D2EC
oklch(88.5% 0.039 312.6)
-
Step 300
300
#D0B4E1
oklch(80.9% 0.069 312.6)
-
Step 400
400
#B78CD2
oklch(70.6% 0.11 311.8)
-
Step 500
500
#A66EC6
oklch(63.1% 0.14 312.3)
-
Step 600
600
#9154B3
oklch(55.6% 0.153 312.1)
-
Step 700
700 (this color)
#723B90
oklch(46% 0.142 312)
-
Step 800
800
#64397D
oklch(42.8% 0.117 311.6)
-
Step 900
900
#523164
oklch(37.7% 0.092 312.6)
-
Step 950
950
#301D3B
oklch(27% 0.059 312.1)
#723B90 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #205193 | 0.124 |
| Deuteranopia (no green cones) | #35558E | 0.111 |
| Tritanopia (no blue cones) | #6F4A60 | 0.096 |
| Achromatopsia (no color) | #535353 | 0.143 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723B90
#723B90
oklch(46% 0.142 312)
- #3C6600
#3C6600
oklch(46.1% 0.128 131.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723B90, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.035
- Light Eggplant #894585 ΔE 0.058
- Warm Purple #952E8F ΔE 0.070
- Dark Slate Blue #483D8B ΔE 0.077
- Blueberry #464196 ΔE 0.079
- Twilight #4E518B ΔE 0.080
- Purple #800080 ΔE 0.080
- Dark Magenta #8B008B ΔE 0.081
Use #723B90 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.