#723B76
Closest named color: Light Eggplant (#894585). oklch(44.5% 0.113 324.7), rgb(114, 59, 118).
Aa
White text reads best on this color (8.06:1).
About this color
#723B76 is a dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.113 and its hue 325°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.056 away. White text reads best on it, at 8.06:1.
| Hue family | Purples |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.113) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.60:1 |
| White text | 8.06:1 |
Values
| HEX | #723B76 |
| RGB | rgb(114, 59, 118) |
| HSL | hsl(296, 33%, 35%) |
| OKLCH | oklch(44.5% 0.113 324.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723B76 | 8.06:1 | AAA | Lc -92.3 | Preferred for body text |
| Black text on #723B76 | 2.60:1 | Fails | Lc 16.4 | Dividers and decoration only |
| #723B76 text on white | 8.06:1 | AAA | Lc 87.6 | Fine for body text |
| #723B76 text on black | 2.60:1 | Fails | Lc -14.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F1E6F1
oklch(93.7% 0.019 325.7)
-
Step 200
200
#E6D1E7
oklch(88.4% 0.037 324.5)
-
Step 300
300
#D7B3D9
oklch(81% 0.066 324.5)
-
Step 400
400
#C289C5
oklch(70.6% 0.106 324.9)
-
Step 500
500
#B16BB6
oklch(63.1% 0.133 324.6)
-
Step 600
600
#9C51A2
oklch(55.6% 0.145 324.5)
-
Step 700
700
#86418B
oklch(49.2% 0.136 324.8)
-
Step 800
800 (this color)
#723B76
oklch(44.5% 0.113 324.7)
-
Step 900
900
#582F5B
oklch(37.6% 0.088 324.6)
-
Step 950
950
#341C35
oklch(27% 0.056 325.6)
#723B76 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #344C78 | 0.108 |
| Deuteranopia (no green cones) | #445274 | 0.096 |
| Tritanopia (no blue cones) | #744253 | 0.066 |
| Achromatopsia (no color) | #505050 | 0.114 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723B76
#723B76
oklch(44.5% 0.113 324.7)
- #236328
#236328
oklch(44.4% 0.112 144.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723B76, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.056
- Rebecca Purple #663399 ΔE 0.069
- Brownish Purple #76424E ΔE 0.075
- Dark Mauve #874C62 ΔE 0.078
- Warm Purple #952E8F ΔE 0.081
- Twilight #4E518B ΔE 0.082
- Dusk #4E5481 ΔE 0.084
- Purple #800080 ΔE 0.085
Use #723B76 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.