#723B75
Closest named color: Light Eggplant (#894585). oklch(44.5% 0.112 325.3), rgb(114, 59, 117).
Aa
White text reads best on this color (8.08:1).
About this color
#723B75 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.112 and its hue 325°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.057 away. White text reads best on it, at 8.08:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.112) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.59:1 |
| White text | 8.08:1 |
Values
| HEX | #723B75 |
| RGB | rgb(114, 59, 117) |
| HSL | hsl(297, 33%, 35%) |
| OKLCH | oklch(44.5% 0.112 325.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723B75 | 8.08:1 | AAA | Lc -92.4 | Preferred for body text |
| Black text on #723B75 | 2.59:1 | Fails | Lc 16.3 | Dividers and decoration only |
| #723B75 text on white | 8.08:1 | AAA | Lc 87.7 | Fine for body text |
| #723B75 text on black | 2.59:1 | Fails | Lc -14.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F1E6F1
oklch(93.7% 0.019 325.7)
-
Step 200
200
#E6D1E6
oklch(88.4% 0.036 325.9)
-
Step 300
300
#D7B3D8
oklch(81% 0.065 325.3)
-
Step 400
400
#C28AC4
oklch(70.8% 0.103 325.4)
-
Step 500
500
#B26BB5
oklch(63.2% 0.133 325.6)
-
Step 600
600
#9D51A1
oklch(55.7% 0.145 325.4)
-
Step 700
700
#86418A
oklch(49.1% 0.135 325.3)
-
Step 800
800 (this color)
#723B75
oklch(44.5% 0.112 325.3)
-
Step 900
900
#58305B
oklch(37.8% 0.086 324.6)
-
Step 950
950
#341C35
oklch(27% 0.056 325.6)
#723B75 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #354B77 | 0.106 |
| Deuteranopia (no green cones) | #455273 | 0.095 |
| Tritanopia (no blue cones) | #744252 | 0.066 |
| Achromatopsia (no color) | #505050 | 0.112 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723B75
#723B75
oklch(44.5% 0.112 325.3)
- #226329
#226329
oklch(44.4% 0.112 145.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723B75, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.057
- Rebecca Purple #663399 ΔE 0.071
- Brownish Purple #76424E ΔE 0.073
- Dark Mauve #874C62 ΔE 0.077
- Warm Purple #952E8F ΔE 0.082
- Twilight #4E518B ΔE 0.083
- Dusk #4E5481 ΔE 0.085
- Purple #800080 ΔE 0.086
Use #723B75 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.