#723B70
Closest named color: Light Eggplant (#894585). oklch(44.2% 0.106 328.5), rgb(114, 59, 112).
Aa
White text reads best on this color (8.15:1).
About this color
#723B70 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.106 and its hue 329°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.060 away. White text reads best on it, at 8.15:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.106) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.57:1 |
| White text | 8.15:1 |
Values
| HEX | #723B70 |
| RGB | rgb(114, 59, 112) |
| HSL | hsl(302, 32%, 34%) |
| OKLCH | oklch(44.2% 0.106 328.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723B70 | 8.15:1 | AAA | Lc -92.6 | Preferred for body text |
| Black text on #723B70 | 2.57:1 | Fails | Lc 16.1 | Dividers and decoration only |
| #723B70 text on white | 8.15:1 | AAA | Lc 87.9 | Fine for body text |
| #723B70 text on black | 2.57:1 | Fails | Lc -14.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F8
oklch(97.2% 0.007 332.1)
-
Step 100
100
#F1E6F0
oklch(93.6% 0.018 328.5)
-
Step 200
200
#E6D1E5
oklch(88.4% 0.035 327.3)
-
Step 300
300
#D8B3D5
oklch(81% 0.062 328.8)
-
Step 400
400
#C38AC0
oklch(70.7% 0.1 328.4)
-
Step 500
500
#B36CB0
oklch(63.2% 0.127 328.5)
-
Step 600
600
#9E529B
oklch(55.6% 0.138 328.7)
-
Step 700
700
#874284
oklch(49.1% 0.128 329)
-
Step 800
800 (this color)
#723B70
oklch(44.2% 0.106 328.5)
-
Step 900
900
#593057
oklch(37.7% 0.083 328.8)
-
Step 950
950
#341C33
oklch(26.9% 0.053 328.4)
#723B70 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #374B72 | 0.104 |
| Deuteranopia (no green cones) | #47526E | 0.093 |
| Tritanopia (no blue cones) | #754050 | 0.059 |
| Achromatopsia (no color) | #4F4F4F | 0.107 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723B70
#723B70
oklch(44.2% 0.106 328.5)
- #1E632F
#1E632F
oklch(44.3% 0.107 148.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723B70, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.060
- Brownish Purple #76424E ΔE 0.065
- Dark Mauve #874C62 ΔE 0.072
- Rebecca Purple #663399 ΔE 0.078
- Purple Brown #673A3F ΔE 0.084
- Twilight #4E518B ΔE 0.085
- Dusk #4E5481 ΔE 0.085
- Dusty Grape #545775 ΔE 0.086
Use #723B70 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.