#723B6D
Closest named color: Brownish Purple (#76424E). oklch(44% 0.103 330.6), rgb(114, 59, 109).
Aa
White text reads best on this color (8.19:1).
About this color
#723B6D is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.103 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.061 away. White text reads best on it, at 8.19:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.103) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.56:1 |
| White text | 8.19:1 |
Values
| HEX | #723B6D |
| RGB | rgb(114, 59, 109) |
| HSL | hsl(305, 32%, 34%) |
| OKLCH | oklch(44% 0.103 330.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723B6D | 8.19:1 | AAA | Lc -92.7 | Preferred for body text |
| Black text on #723B6D | 2.56:1 | Fails | Lc 16.0 | Dividers and decoration only |
| #723B6D text on white | 8.19:1 | AAA | Lc 88.0 | Fine for body text |
| #723B6D text on black | 2.56:1 | Fails | Lc -14.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F8
oklch(97.2% 0.007 332.1)
-
Step 100
100
#F1E6EF
oklch(93.6% 0.017 331.6)
-
Step 200
200
#E7D2E4
oklch(88.6% 0.033 330.5)
-
Step 300
300
#D8B3D3
oklch(80.9% 0.06 330.6)
-
Step 400
400
#C38ABD
oklch(70.6% 0.097 330.2)
-
Step 500
500
#B36CAC
oklch(63.1% 0.123 330.5)
-
Step 600
600
#9E5298
oklch(55.5% 0.135 330.2)
-
Step 700
700
#874381
oklch(49.1% 0.124 330.6)
-
Step 800
800 (this color)
#723B6D
oklch(44% 0.103 330.6)
-
Step 900
900
#593055
oklch(37.6% 0.081 330.7)
-
Step 950
950
#341D32
oklch(27% 0.05 330)
#723B6D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #394A6F | 0.101 |
| Deuteranopia (no green cones) | #48526B | 0.092 |
| Tritanopia (no blue cones) | #763F4F | 0.055 |
| Achromatopsia (no color) | #4F4F4F | 0.104 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723B6D
#723B6D
oklch(44% 0.103 330.6)
- #1B6233
#1B6233
oklch(44% 0.103 150.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723B6D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.061
- Light Eggplant #894585 ΔE 0.062
- Dark Mauve #874C62 ΔE 0.070
- Purple Brown #673A3F ΔE 0.079
- Rebecca Purple #663399 ΔE 0.083
- Dusty Grape #545775 ΔE 0.086
- Dusk #4E5481 ΔE 0.086
- Dull Purple #84597E ΔE 0.087
Use #723B6D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.