#723B68
Closest named color: Brownish Purple (#76424E). oklch(43.8% 0.099 334.3), rgb(114, 59, 104).
Aa
White text reads best on this color (8.26:1).
About this color
#723B68 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.099 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.053 away. White text reads best on it, at 8.26:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.099) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.54:1 |
| White text | 8.26:1 |
Values
| HEX | #723B68 |
| RGB | rgb(114, 59, 104) |
| HSL | hsl(311, 32%, 34%) |
| OKLCH | oklch(43.8% 0.099 334.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723B68 | 8.26:1 | AAA | Lc -92.9 | Preferred for body text |
| Black text on #723B68 | 2.54:1 | Fails | Lc 15.7 | Dividers and decoration only |
| #723B68 text on white | 8.26:1 | AAA | Lc 88.3 | Fine for body text |
| #723B68 text on black | 2.54:1 | Fails | Lc -13.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F8
oklch(97.2% 0.007 332.1)
-
Step 100
100
#F1E6EE
oklch(93.6% 0.016 335.1)
-
Step 200
200
#E7D2E2
oklch(88.6% 0.031 334)
-
Step 300
300
#D9B3D0
oklch(80.9% 0.058 334.5)
-
Step 400
400
#C48BB8
oklch(70.7% 0.091 334.2)
-
Step 500
500
#B46DA6
oklch(63.1% 0.117 334.4)
-
Step 600
600
#9F5392
oklch(55.5% 0.129 333.9)
-
Step 700
700
#88437C
oklch(49% 0.12 334.2)
-
Step 800
800 (this color)
#723B68
oklch(43.8% 0.099 334.3)
-
Step 900
900
#5A3152
oklch(37.8% 0.076 334.6)
-
Step 950
950
#351D30
oklch(27.1% 0.049 334.8)
#723B68 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3B496A | 0.099 |
| Deuteranopia (no green cones) | #4A5166 | 0.089 |
| Tritanopia (no blue cones) | #773E4C | 0.051 |
| Achromatopsia (no color) | #4E4E4E | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723B68
#723B68
oklch(43.8% 0.099 334.3)
- #166138
#166138
oklch(43.7% 0.098 154.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723B68, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.053
- Light Eggplant #894585 ΔE 0.067
- Dark Mauve #874C62 ΔE 0.067
- Purple Brown #673A3F ΔE 0.071
- Dusty Grape #545775 ΔE 0.085
- Velvet #750851 ΔE 0.086
- Red Purple #820747 ΔE 0.087
- Dull Purple #84597E ΔE 0.088
Use #723B68 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.