#723B60
Closest named color: Brownish Purple (#76424E). oklch(43.4% 0.092 340.9), rgb(114, 59, 96).
Aa
White text reads best on this color (8.36:1).
About this color
#723B60 is a dark, moderately saturated purple. In OKLCH its lightness is 43%, its chroma 0.092 and its hue 341°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.041 away. White text reads best on it, at 8.36:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.092) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.50:1 |
| White text | 8.36:1 |
Values
| HEX | #723B60 |
| RGB | rgb(114, 59, 96) |
| HSL | hsl(320, 32%, 34%) |
| OKLCH | oklch(43.4% 0.092 340.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723B60 | 8.36:1 | AAA | Lc -93.2 | Preferred for body text |
| Black text on #723B60 | 2.50:1 | Fails | Lc 15.4 | Dividers and decoration only |
| #723B60 text on white | 8.36:1 | AAA | Lc 88.6 | Fine for body text |
| #723B60 text on black | 2.50:1 | Fails | Lc -13.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F7
oklch(97.2% 0.007 340.4)
-
Step 100
100
#F2E6ED
oklch(93.6% 0.016 341.4)
-
Step 200
200
#E8D2DF
oklch(88.6% 0.03 341.4)
-
Step 300
300
#DAB4CB
oklch(81% 0.053 341.4)
-
Step 400
400
#C68CB1
oklch(70.8% 0.086 340.9)
-
Step 500
500
#B66E9D
oklch(63.1% 0.109 341.2)
-
Step 600
600
#A15588
oklch(55.7% 0.119 341)
-
Step 700
700
#894573
oklch(49.1% 0.11 340.9)
-
Step 800
800 (this color)
#723B60
oklch(43.4% 0.092 340.9)
-
Step 900
900
#5B314D
oklch(37.7% 0.073 340.9)
-
Step 950
950
#351D2D
oklch(26.9% 0.045 340.4)
#723B60 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E4861 | 0.095 |
| Deuteranopia (no green cones) | #4C515F | 0.087 |
| Tritanopia (no blue cones) | #783C49 | 0.041 |
| Achromatopsia (no color) | #4E4E4E | 0.092 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723B60
#723B60
oklch(43.4% 0.092 340.9)
- #0D6040
#0D6040
oklch(43.4% 0.092 161)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723B60, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.041
- Purple Brown #673A3F ΔE 0.059
- Dark Mauve #874C62 ΔE 0.064
- Light Eggplant #894585 ΔE 0.076
- Red Purple #820747 ΔE 0.083
- Velvet #750851 ΔE 0.084
- Dusty Grape #545775 ΔE 0.086
- Mulberry #920A4E ΔE 0.087
Use #723B60 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.