#723B5B
Closest named color: Brownish Purple (#76424E). oklch(43.2% 0.088 345.5), rgb(114, 59, 91).
Aa
White text reads best on this color (8.42:1).
About this color
#723B5B is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.088 and its hue 345°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.034 away. White text reads best on it, at 8.42:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.088) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.49:1 |
| White text | 8.42:1 |
Values
| HEX | #723B5B |
| RGB | rgb(114, 59, 91) |
| HSL | hsl(325, 32%, 34%) |
| OKLCH | oklch(43.2% 0.088 345.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723B5B | 8.42:1 | AAA | Lc -93.3 | Preferred for body text |
| Black text on #723B5B | 2.49:1 | Fails | Lc 15.2 | Dividers and decoration only |
| #723B5B text on white | 8.42:1 | AAA | Lc 88.8 | Fine for body text |
| #723B5B text on black | 2.49:1 | Fails | Lc -13.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F2E6EC
oklch(93.6% 0.015 345.6)
-
Step 200
200
#E8D2DD
oklch(88.5% 0.028 346)
-
Step 300
300
#DAB4C8
oklch(80.9% 0.051 345.3)
-
Step 400
400
#C68CAC
oklch(70.7% 0.082 345.2)
-
Step 500
500
#B76F97
oklch(63.2% 0.104 346.1)
-
Step 600
600
#A25682
oklch(55.7% 0.114 345.7)
-
Step 700
700
#8A466E
oklch(49.2% 0.105 345.4)
-
Step 800
800 (this color)
#723B5B
oklch(43.2% 0.088 345.5)
-
Step 900
900
#5B324A
oklch(37.7% 0.068 344.8)
-
Step 950
950
#361D2B
oklch(27% 0.045 345.9)
#723B5B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F485C | 0.094 |
| Deuteranopia (no green cones) | #4E515A | 0.085 |
| Tritanopia (no blue cones) | #783A47 | 0.034 |
| Achromatopsia (no color) | #4D4D4D | 0.089 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723B5B
#723B5B
oklch(43.2% 0.088 345.5)
- #075F45
#075F45
oklch(43.2% 0.087 166)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723B5B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.034
- Purple Brown #673A3F ΔE 0.051
- Dark Mauve #874C62 ΔE 0.063
- Red Purple #820747 ΔE 0.081
- Light Eggplant #894585 ΔE 0.082
- Velvet #750851 ΔE 0.085
- Mulberry #920A4E ΔE 0.087
- Wine #80013F ΔE 0.088
Use #723B5B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.