#723B4E
Closest named color: Brownish Purple (#76424E). oklch(42.7% 0.08 359), rgb(114, 59, 78).
Aa
White text reads best on this color (8.56:1).
About this color
#723B4E is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.080 and its hue 359°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.021 away. White text reads best on it, at 8.56:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.080) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.45:1 |
| White text | 8.56:1 |
Values
| HEX | #723B4E |
| RGB | rgb(114, 59, 78) |
| HSL | hsl(339, 32%, 34%) |
| OKLCH | oklch(42.7% 0.08 359) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723B4E | 8.56:1 | AAA | Lc -93.7 | Preferred for body text |
| Black text on #723B4E | 2.45:1 | Fails | Lc 14.8 | Not readable |
| #723B4E text on white | 8.56:1 | AAA | Lc 89.2 | Fine for body text |
| #723B4E text on black | 2.45:1 | Fails | Lc -13.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F2E6E9
oklch(93.5% 0.014 0.3)
-
Step 200
200
#E9D2D9
oklch(88.5% 0.027 357.3)
-
Step 300
300
#DBB5C0
oklch(81% 0.046 358.9)
-
Step 400
400
#C88D9F
oklch(70.6% 0.075 359.3)
-
Step 500
500
#B97088
oklch(63.1% 0.097 359.1)
-
Step 600
600
#A45772
oklch(55.6% 0.106 358.8)
-
Step 700
700
#8C475F
oklch(49% 0.097 359.2)
-
Step 800
800 (this color)
#723B4E
oklch(42.7% 0.08 359)
-
Step 900
900
#5C3341
oklch(37.7% 0.062 358.6)
-
Step 950
950
#361E26
oklch(27% 0.039 358.6)
#723B4E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #43464F | 0.088 |
| Deuteranopia (no green cones) | #51504D | 0.081 |
| Tritanopia (no blue cones) | #7A3742 | 0.023 |
| Achromatopsia (no color) | #4C4C4C | 0.081 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723B4E
#723B4E
oklch(42.7% 0.08 359)
- #005D50
#005D50
oklch(42.8% 0.078 178.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723B4E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.021
- Purple Brown #673A3F ΔE 0.033
- Dark Mauve #874C62 ΔE 0.066
- Red Brown #8B2E16 ΔE 0.082
- Red Purple #820747 ΔE 0.082
- Wine #80013F ΔE 0.085
- Red Wine #8C0034 ΔE 0.088
- Chestnut #742802 ΔE 0.089
Use #723B4E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.