#723ABB
Closest named color: Bluey Purple (#6241C7). oklch(48.9% 0.192 299), rgb(114, 58, 187).
Aa
White text reads best on this color (6.91:1).
About this color
#723ABB is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.192 and its hue 299°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.037 away. White text reads best on it, at 6.91:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.192) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.03:1 |
| White text | 6.91:1 |
Values
| HEX | #723ABB |
| RGB | rgb(114, 58, 187) |
| HSL | hsl(266, 53%, 48%) |
| OKLCH | oklch(48.9% 0.192 299) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723ABB | 6.91:1 | AA | Lc -88.2 | Fine for body text |
| Black text on #723ABB | 3.03:1 | AA large text | Lc 20.8 | Dividers and decoration only |
| #723ABB text on white | 6.91:1 | AA | Lc 83.2 | Fine for body text |
| #723ABB text on black | 3.03:1 | AA large text | Lc -18.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FD
oklch(97.1% 0.012 296.4)
-
Step 100
100
#ECE6FA
oklch(93.6% 0.027 299.5)
-
Step 200
200
#DDD2F7
oklch(88.4% 0.052 298.9)
-
Step 300
300
#C8B4F5
oklch(80.9% 0.093 298.4)
-
Step 400
400
#AE8AF0
oklch(70.8% 0.148 298.8)
-
Step 500
500
#9B68EA
oklch(63.1% 0.19 299)
-
Step 600
600
#874BD8
oklch(55.6% 0.206 299.1)
-
Step 700
700 (this color)
#723ABB
oklch(48.9% 0.192 299)
-
Step 800
800
#5D3298
oklch(42.8% 0.159 298.8)
-
Step 900
900
#4C2D79
oklch(37.7% 0.125 299.1)
-
Step 950
950
#2C1B47
oklch(26.9% 0.08 298.8)
#723ABB with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #005ABF | 0.131 |
| Deuteranopia (no green cones) | #0059B8 | 0.132 |
| Tritanopia (no blue cones) | #615976 | 0.145 |
| Achromatopsia (no color) | #5A5A5A | 0.193 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723ABB
#723ABB
oklch(48.9% 0.192 299)
- #5A6900
#5A6900
oklch(49.1% 0.115 119)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723ABB, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.037
- Grape #7209B7 ΔE 0.059
- Blue With A Hint Of Purple #533CC6 ΔE 0.059
- Rebecca Purple #663399 ΔE 0.060
- Blurple #5539CC ΔE 0.060
- Purple Blue #5D21D0 ΔE 0.067
- Iris #6258C4 ΔE 0.067
- Burple #6832E3 ΔE 0.067
Use #723ABB in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.