#723AB9
Closest named color: Bluey Purple (#6241C7). oklch(48.8% 0.19 299.5), rgb(114, 58, 185).
Aa
White text reads best on this color (6.95:1).
About this color
#723AB9 is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.190 and its hue 299°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.038 away. White text reads best on it, at 6.95:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.190) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.02:1 |
| White text | 6.95:1 |
Values
| HEX | #723AB9 |
| RGB | rgb(114, 58, 185) |
| HSL | hsl(266, 52%, 48%) |
| OKLCH | oklch(48.8% 0.19 299.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723AB9 | 6.95:1 | AA | Lc -88.4 | Fine for body text |
| Black text on #723AB9 | 3.02:1 | AA large text | Lc 20.6 | Dividers and decoration only |
| #723AB9 text on white | 6.95:1 | AA | Lc 83.4 | Fine for body text |
| #723AB9 text on black | 3.02:1 | AA large text | Lc -18.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FD
oklch(97.1% 0.012 296.4)
-
Step 100
100
#ECE6FA
oklch(93.6% 0.027 299.5)
-
Step 200
200
#DED2F7
oklch(88.5% 0.052 300.1)
-
Step 300
300
#C9B4F4
oklch(81% 0.091 299.4)
-
Step 400
400
#AE8AEE
oklch(70.7% 0.146 299.2)
-
Step 500
500
#9C68E9
oklch(63.1% 0.189 299.6)
-
Step 600
600
#874BD7
oklch(55.6% 0.205 299.3)
-
Step 700
700 (this color)
#723AB9
oklch(48.8% 0.19 299.5)
-
Step 800
800
#5D3297
oklch(42.7% 0.158 299.1)
-
Step 900
900
#4C2E78
oklch(37.8% 0.122 299.2)
-
Step 950
950
#2C1C46
oklch(27% 0.076 298.8)
#723AB9 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0059BD | 0.132 |
| Deuteranopia (no green cones) | #0058B6 | 0.132 |
| Tritanopia (no blue cones) | #625875 | 0.142 |
| Achromatopsia (no color) | #595959 | 0.191 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723AB9
#723AB9
oklch(48.8% 0.19 299.5)
- #596800
#596800
oklch(48.7% 0.115 119.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723AB9, closest first.
No curated palette has a color within ΔE 0.04 of #723AB9.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.038
- Rebecca Purple #663399 ΔE 0.057
- Grape #7209B7 ΔE 0.059
- Blue With A Hint Of Purple #533CC6 ΔE 0.060
- Blurple #5539CC ΔE 0.062
- Iris #6258C4 ΔE 0.068
- Purple Blue #5D21D0 ΔE 0.069
- Burple #6832E3 ΔE 0.070
Use #723AB9 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.