#723AB8
Closest named color: Bluey Purple (#6241C7). oklch(48.7% 0.189 299.7), rgb(114, 58, 184).
Aa
White text reads best on this color (6.97:1).
About this color
#723AB8 is a medium-dark, vivid purple. In OKLCH its lightness is 49%, its chroma 0.189 and its hue 300°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.039 away. White text reads best on it, at 6.97:1.
| Hue family | Purples |
| Lightness | medium-dark (49%) |
| Chroma | vivid (0.189) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 3.01:1 |
| White text | 6.97:1 |
Values
| HEX | #723AB8 |
| RGB | rgb(114, 58, 184) |
| HSL | hsl(267, 52%, 47%) |
| OKLCH | oklch(48.7% 0.189 299.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723AB8 | 6.97:1 | AA | Lc -88.5 | Fine for body text |
| Black text on #723AB8 | 3.01:1 | AA large text | Lc 20.6 | Dividers and decoration only |
| #723AB8 text on white | 6.97:1 | AA | Lc 83.5 | Fine for body text |
| #723AB8 text on black | 3.01:1 | AA large text | Lc -18.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F6F4FD
oklch(97.1% 0.012 296.4)
-
Step 100
100
#ECE6F9
oklch(93.5% 0.026 300.3)
-
Step 200
200
#DED2F6
oklch(88.5% 0.051 300.6)
-
Step 300
300
#C9B4F3
oklch(80.9% 0.09 299.7)
-
Step 400
400
#AF8AEE
oklch(70.8% 0.146 299.7)
-
Step 500
500
#9C68E8
oklch(63.1% 0.188 299.8)
-
Step 600
600
#884CD6
oklch(55.7% 0.202 299.8)
-
Step 700
700 (this color)
#723AB8
oklch(48.7% 0.189 299.7)
-
Step 800
800
#5E3296
oklch(42.7% 0.157 300)
-
Step 900
900
#4C2E77
oklch(37.7% 0.12 299.5)
-
Step 950
950
#2D1C46
oklch(27.1% 0.076 300)
#723AB8 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0059BC | 0.132 |
| Deuteranopia (no green cones) | #0058B5 | 0.133 |
| Tritanopia (no blue cones) | #625874 | 0.143 |
| Achromatopsia (no color) | #595959 | 0.190 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723AB8
#723AB8
oklch(48.7% 0.189 299.7)
- #586800
#586800
oklch(48.7% 0.115 119.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723AB8, closest first.
No curated palette has a color within ΔE 0.04 of #723AB8.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.039
- Rebecca Purple #663399 ΔE 0.056
- Grape #7209B7 ΔE 0.059
- Blue With A Hint Of Purple #533CC6 ΔE 0.061
- Blurple #5539CC ΔE 0.063
- Iris #6258C4 ΔE 0.069
- Purple Blue #5D21D0 ΔE 0.070
- Burple #6832E3 ΔE 0.072
Use #723AB8 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.