#723AB3
Closest named color: Bluey Purple (#6241C7). oklch(48.3% 0.183 301), rgb(114, 58, 179).
Aa
White text reads best on this color (7.06:1).
About this color
#723AB3 is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.183 and its hue 301°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Bluey Purple (#6241C7), ΔE 0.045 away. White text reads best on it, at 7.06:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.183) |
| Temperature | in between |
| Nearest name | Bluey Purple (#6241C7) |
| Black text | 2.97:1 |
| White text | 7.06:1 |
Values
| HEX | #723AB3 |
| RGB | rgb(114, 58, 179) |
| HSL | hsl(268, 51%, 46%) |
| OKLCH | oklch(48.3% 0.183 301) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723AB3 | 7.06:1 | AAA | Lc -88.8 | Fine for body text |
| Black text on #723AB3 | 2.97:1 | Fails | Lc 20.2 | Dividers and decoration only |
| #723AB3 text on white | 7.06:1 | AAA | Lc 83.9 | Fine for body text |
| #723AB3 text on black | 2.97:1 | Fails | Lc -18.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#ECE6F9
oklch(93.5% 0.026 300.3)
-
Step 200
200
#DED2F5
oklch(88.4% 0.049 301)
-
Step 300
300
#CAB4F1
oklch(80.9% 0.088 301)
-
Step 400
400
#B08AEA
oklch(70.7% 0.141 301.1)
-
Step 500
500
#9D69E4
oklch(63.1% 0.181 300.8)
-
Step 600
600
#894DD2
oklch(55.7% 0.197 300.9)
-
Step 700
700 (this color)
#723AB3
oklch(48.3% 0.183 301)
-
Step 800
800
#5E3393
oklch(42.6% 0.152 300.7)
-
Step 900
900
#4D2E75
oklch(37.7% 0.118 301)
-
Step 950
950
#2D1C45
oklch(27.1% 0.075 300.6)
#723AB3 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0058B7 | 0.133 |
| Deuteranopia (no green cones) | #0058B0 | 0.134 |
| Tritanopia (no blue cones) | #645672 | 0.136 |
| Achromatopsia (no color) | #585858 | 0.184 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723AB3
#723AB3
oklch(48.3% 0.183 301)
- #556800
#556800
oklch(48.4% 0.117 121.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723AB3, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bluey Purple #6241C7 ΔE 0.045
- Rebecca Purple #663399 ΔE 0.049
- Grape #7209B7 ΔE 0.059
- Blue With A Hint Of Purple #533CC6 ΔE 0.064
- Blurple #5539CC ΔE 0.068
- Iris #6258C4 ΔE 0.071
- Purple Blue #5D21D0 ΔE 0.075
- Purply #983FB2 ΔE 0.076
Use #723AB3 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.