#723AB0
Closest named color: Rebecca Purple (#663399). oklch(48.1% 0.18 301.8), rgb(114, 58, 176).
Aa
White text reads best on this color (7.12:1).
About this color
#723AB0 is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.180 and its hue 302°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.045 away. White text reads best on it, at 7.12:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.180) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.94:1 |
| White text | 7.12:1 |
Values
| HEX | #723AB0 |
| RGB | rgb(114, 58, 176) |
| HSL | hsl(268, 50%, 46%) |
| OKLCH | oklch(48.1% 0.18 301.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723AB0 | 7.12:1 | AAA | Lc -89.1 | Fine for body text |
| Black text on #723AB0 | 2.94:1 | Fails | Lc 19.9 | Dividers and decoration only |
| #723AB0 text on white | 7.12:1 | AAA | Lc 84.1 | Fine for body text |
| #723AB0 text on black | 2.94:1 | Fails | Lc -17.9 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#EDE6F8
oklch(93.6% 0.025 303.5)
-
Step 200
200
#DFD2F4
oklch(88.5% 0.048 302.8)
-
Step 300
300
#CBB4F0
oklch(81% 0.087 302)
-
Step 400
400
#B18AE8
oklch(70.7% 0.139 302.1)
-
Step 500
500
#9E6AE1
oklch(63.1% 0.176 301.7)
-
Step 600
600
#8A4DCF
oklch(55.6% 0.194 302)
-
Step 700
700 (this color)
#723AB0
oklch(48.1% 0.18 301.8)
-
Step 800
800
#5F3491
oklch(42.8% 0.148 301.7)
-
Step 900
900
#4D2E74
oklch(37.6% 0.117 301.4)
-
Step 950
950
#2D1C44
oklch(27% 0.073 301.3)
#723AB0 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0057B4 | 0.133 |
| Deuteranopia (no green cones) | #0057AD | 0.135 |
| Tritanopia (no blue cones) | #655570 | 0.134 |
| Achromatopsia (no color) | #585858 | 0.181 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723AB0
#723AB0
oklch(48.1% 0.18 301.8)
- #546700
#546700
oklch(48.1% 0.116 121.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723AB0, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.045
- Bluey Purple #6241C7 ΔE 0.049
- Grape #7209B7 ΔE 0.060
- Blue With A Hint Of Purple #533CC6 ΔE 0.067
- Blurple #5539CC ΔE 0.071
- Iris #6258C4 ΔE 0.073
- Purply #983FB2 ΔE 0.075
- Purple Blue #5D21D0 ΔE 0.078
Use #723AB0 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.