#723AAD
Closest named color: Rebecca Purple (#663399). oklch(47.9% 0.176 302.6), rgb(114, 58, 173).
Aa
White text reads best on this color (7.18:1).
About this color
#723AAD is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.176 and its hue 303°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.042 away. White text reads best on it, at 7.18:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.176) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.92:1 |
| White text | 7.18:1 |
Values
| HEX | #723AAD |
| RGB | rgb(114, 58, 173) |
| HSL | hsl(269, 50%, 45%) |
| OKLCH | oklch(47.9% 0.176 302.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723AAD | 7.18:1 | AAA | Lc -89.3 | Fine for body text |
| Black text on #723AAD | 2.92:1 | Fails | Lc 19.7 | Dividers and decoration only |
| #723AAD text on white | 7.18:1 | AAA | Lc 84.3 | Fine for body text |
| #723AAD text on black | 2.92:1 | Fails | Lc -17.6 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#EDE6F8
oklch(93.6% 0.025 303.5)
-
Step 200
200
#DFD2F4
oklch(88.5% 0.048 302.8)
-
Step 300
300
#CBB4EF
oklch(80.9% 0.085 302.4)
-
Step 400
400
#B18AE6
oklch(70.6% 0.136 302.6)
-
Step 500
500
#9F6ADF
oklch(63.1% 0.174 302.6)
-
Step 600
600
#8A4ECD
oklch(55.6% 0.19 302.4)
-
Step 700
700 (this color)
#723AAD
oklch(47.9% 0.176 302.6)
-
Step 800
800
#60348F
oklch(42.7% 0.146 303)
-
Step 900
900
#4E2F72
oklch(37.7% 0.113 302.7)
-
Step 950
950
#2E1C43
oklch(27% 0.072 303.2)
#723AAD with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0056B1 | 0.134 |
| Deuteranopia (no green cones) | #0A57AB | 0.133 |
| Tritanopia (no blue cones) | #66546E | 0.131 |
| Achromatopsia (no color) | #575757 | 0.177 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723AAD
#723AAD
oklch(47.9% 0.176 302.6)
- #526700
#526700
oklch(47.9% 0.117 122.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723AAD, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.042
- Bluey Purple #6241C7 ΔE 0.052
- Grape #7209B7 ΔE 0.061
- Blue With A Hint Of Purple #533CC6 ΔE 0.070
- Blurple #5539CC ΔE 0.074
- Iris #6258C4 ΔE 0.075
- Purply #983FB2 ΔE 0.075
- Purple Blue #5D21D0 ΔE 0.081
Use #723AAD in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.