#723AAB
Closest named color: Rebecca Purple (#663399). oklch(47.7% 0.174 303.1), rgb(114, 58, 171).
Aa
White text reads best on this color (7.21:1).
About this color
#723AAB is a medium-dark, vivid purple. In OKLCH its lightness is 48%, its chroma 0.174 and its hue 303°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.039 away. White text reads best on it, at 7.21:1.
| Hue family | Purples |
| Lightness | medium-dark (48%) |
| Chroma | vivid (0.174) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.90:1 |
| White text | 7.21:1 |
Values
| HEX | #723AAB |
| RGB | rgb(114, 58, 171) |
| HSL | hsl(270, 49%, 45%) |
| OKLCH | oklch(47.7% 0.174 303.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723AAB | 7.21:1 | AAA | Lc -89.4 | Fine for body text |
| Black text on #723AAB | 2.90:1 | Fails | Lc 19.5 | Dividers and decoration only |
| #723AAB text on white | 7.21:1 | AAA | Lc 84.5 | Fine for body text |
| #723AAB text on black | 2.90:1 | Fails | Lc -17.5 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FC
oklch(97.2% 0.011 303.1)
-
Step 100
100
#EDE6F8
oklch(93.6% 0.025 303.5)
-
Step 200
200
#DFD2F3
oklch(88.4% 0.047 303.3)
-
Step 300
300
#CBB4EE
oklch(80.9% 0.084 302.7)
-
Step 400
400
#B28AE5
oklch(70.6% 0.135 303.4)
-
Step 500
500
#9F6ADD
oklch(63% 0.172 303.1)
-
Step 600
600
#8B4FCB
oklch(55.7% 0.186 303.1)
-
Step 700
700 (this color)
#723AAB
oklch(47.7% 0.174 303.1)
-
Step 800
800
#60348E
oklch(42.6% 0.144 303.3)
-
Step 900
900
#4E2F71
oklch(37.7% 0.111 303.1)
-
Step 950
950
#2E1C42
oklch(27% 0.071 303.9)
#723AAB with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0056AE | 0.134 |
| Deuteranopia (no green cones) | #1057A9 | 0.131 |
| Tritanopia (no blue cones) | #67536D | 0.128 |
| Achromatopsia (no color) | #575757 | 0.175 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723AAB
#723AAB
oklch(47.7% 0.174 303.1)
- #516700
#516700
oklch(47.8% 0.117 123)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723AAB, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.039
- Bluey Purple #6241C7 ΔE 0.055
- Grape #7209B7 ΔE 0.062
- Blue With A Hint Of Purple #533CC6 ΔE 0.072
- Purply #983FB2 ΔE 0.076
- Blurple #5539CC ΔE 0.076
- Iris #6258C4 ΔE 0.077
- Purple Blue #5D21D0 ΔE 0.084
Use #723AAB in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.