#723AA4
Closest named color: Rebecca Purple (#663399). oklch(47.2% 0.166 305.2), rgb(114, 58, 164).
Aa
White text reads best on this color (7.35:1).
About this color
#723AA4 is a medium-dark, vivid purple. In OKLCH its lightness is 47%, its chroma 0.166 and its hue 305°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.033 away. White text reads best on it, at 7.35:1.
| Hue family | Purples |
| Lightness | medium-dark (47%) |
| Chroma | vivid (0.166) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.85:1 |
| White text | 7.35:1 |
Values
| HEX | #723AA4 |
| RGB | rgb(114, 58, 164) |
| HSL | hsl(272, 48%, 44%) |
| OKLCH | oklch(47.2% 0.166 305.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723AA4 | 7.35:1 | AAA | Lc -89.9 | Fine for body text |
| Black text on #723AA4 | 2.85:1 | Fails | Lc 19.0 | Dividers and decoration only |
| #723AA4 text on white | 7.35:1 | AAA | Lc 85.0 | Fine for body text |
| #723AA4 text on black | 2.85:1 | Fails | Lc -17.0 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F7F4FB
oklch(97.1% 0.01 305.4)
-
Step 100
100
#EDE6F7
oklch(93.5% 0.024 304.5)
-
Step 200
200
#E0D2F1
oklch(88.5% 0.045 305.9)
-
Step 300
300
#CDB4EB
oklch(81% 0.081 305.4)
-
Step 400
400
#B38BE0
oklch(70.7% 0.127 305)
-
Step 500
500
#A16BD8
oklch(63.1% 0.165 305)
-
Step 600
600
#8C50C5
oklch(55.6% 0.178 304.9)
-
Step 700
700 (this color)
#723AA4
oklch(47.2% 0.166 305.2)
-
Step 800
800
#61358A
oklch(42.6% 0.138 305.1)
-
Step 900
900
#4F2F6E
oklch(37.6% 0.108 305.3)
-
Step 950
950
#2E1C41
oklch(26.9% 0.069 304.6)
#723AA4 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0054A7 | 0.136 |
| Deuteranopia (no green cones) | #1F56A2 | 0.125 |
| Tritanopia (no blue cones) | #69506A | 0.119 |
| Achromatopsia (no color) | #565656 | 0.167 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723AA4
#723AA4
oklch(47.2% 0.166 305.2)
- #4C6600
#4C6600
oklch(47.2% 0.119 125.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723AA4, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.033
- Bluey Purple #6241C7 ΔE 0.064
- Grape #7209B7 ΔE 0.067
- Purply #983FB2 ΔE 0.077
- Light Eggplant #894585 ΔE 0.078
- Warm Purple #952E8F ΔE 0.078
- Blue With A Hint Of Purple #533CC6 ΔE 0.080
- Blueberry #464196 ΔE 0.081
Use #723AA4 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.