#723A83
Closest named color: Rebecca Purple (#663399). oklch(45.1% 0.129 317.8), rgb(114, 58, 131).
Aa
White text reads best on this color (7.92:1).
About this color
#723A83 is a medium-dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.129 and its hue 318°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rebecca Purple (#663399), ΔE 0.049 away. White text reads best on it, at 7.92:1.
| Hue family | Purples |
| Lightness | medium-dark (45%) |
| Chroma | moderately saturated (0.129) |
| Temperature | in between |
| Nearest name | Rebecca Purple (#663399) |
| Black text | 2.64:1 |
| White text | 7.92:1 |
Values
| HEX | #723A83 |
| RGB | rgb(114, 58, 131) |
| HSL | hsl(286, 39%, 37%) |
| OKLCH | oklch(45.1% 0.129 317.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723A83 | 7.92:1 | AAA | Lc -91.8 | Preferred for body text |
| Black text on #723A83 | 2.64:1 | Fails | Lc 16.9 | Dividers and decoration only |
| #723A83 text on white | 7.92:1 | AAA | Lc 87.1 | Fine for body text |
| #723A83 text on black | 2.64:1 | Fails | Lc -15.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F3FA
oklch(97% 0.011 316.5)
-
Step 100
100
#F0E6F4
oklch(93.7% 0.021 316.5)
-
Step 200
200
#E5D1EC
oklch(88.5% 0.042 317.4)
-
Step 300
300
#D5B2E1
oklch(80.9% 0.075 317.4)
-
Step 400
400
#C088D1
oklch(70.8% 0.12 318.1)
-
Step 500
500
#AF68C5
oklch(63.1% 0.153 317.8)
-
Step 600
600
#9A4DB1
oklch(55.6% 0.166 317.9)
-
Step 700
700
#843D99
oklch(49.2% 0.156 317.9)
-
Step 800
800 (this color)
#723A83
oklch(45.1% 0.129 317.8)
-
Step 900
900
#572E64
oklch(37.8% 0.1 317.5)
-
Step 950
950
#331B3A
oklch(26.9% 0.064 318.3)
#723A83 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B4D85 | 0.117 |
| Deuteranopia (no green cones) | #3D5381 | 0.104 |
| Tritanopia (no blue cones) | #724559 | 0.082 |
| Achromatopsia (no color) | #515151 | 0.130 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723A83
#723A83
oklch(45.1% 0.129 317.8)
- #2C6510
#2C6510
oklch(45.1% 0.129 137.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723A83, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rebecca Purple #663399 ΔE 0.049
- Light Eggplant #894585 ΔE 0.055
- Warm Purple #952E8F ΔE 0.072
- Purple #800080 ΔE 0.077
- Dark Slate Blue #483D8B ΔE 0.078
- Twilight #4E518B ΔE 0.080
- Dark Magenta #8B008B ΔE 0.082
- Blueberry #464196 ΔE 0.085
Use #723A83 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.