#723A7F
Closest named color: Light Eggplant (#894585). oklch(44.8% 0.124 319.8), rgb(114, 58, 127).
Aa
White text reads best on this color (7.99:1).
About this color
#723A7F is a dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.124 and its hue 320°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.055 away. White text reads best on it, at 7.99:1.
| Hue family | Purples |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.124) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.62:1 |
| White text | 7.99:1 |
Values
| HEX | #723A7F |
| RGB | rgb(114, 58, 127) |
| HSL | hsl(289, 37%, 36%) |
| OKLCH | oklch(44.8% 0.124 319.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723A7F | 7.99:1 | AAA | Lc -92.0 | Preferred for body text |
| Black text on #723A7F | 2.62:1 | Fails | Lc 16.7 | Dividers and decoration only |
| #723A7F text on white | 7.99:1 | AAA | Lc 87.3 | Fine for body text |
| #723A7F text on black | 2.62:1 | Fails | Lc -14.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F3FA
oklch(97% 0.011 316.5)
-
Step 100
100
#F0E6F3
oklch(93.7% 0.02 318.4)
-
Step 200
200
#E5D1EA
oklch(88.5% 0.04 319.5)
-
Step 300
300
#D6B2DE
oklch(80.9% 0.072 320.1)
-
Step 400
400
#C088CE
oklch(70.6% 0.117 319.4)
-
Step 500
500
#B069C1
oklch(63.2% 0.148 319.7)
-
Step 600
600
#9B4EAD
oklch(55.6% 0.161 319.7)
-
Step 700
700
#843E95
oklch(49.1% 0.15 319.4)
-
Step 800
800 (this color)
#723A7F
oklch(44.8% 0.124 319.8)
-
Step 900
900
#572E61
oklch(37.6% 0.097 319.5)
-
Step 950
950
#331C39
oklch(27.1% 0.06 319.1)
#723A7F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2D4D81 | 0.116 |
| Deuteranopia (no green cones) | #3F537D | 0.103 |
| Tritanopia (no blue cones) | #734457 | 0.078 |
| Achromatopsia (no color) | #515151 | 0.125 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723A7F
#723A7F
oklch(44.8% 0.124 319.8)
- #296419
#296419
oklch(44.7% 0.123 139.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723A7F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.055
- Rebecca Purple #663399 ΔE 0.055
- Warm Purple #952E8F ΔE 0.074
- Purple #800080 ΔE 0.078
- Dark Slate Blue #483D8B ΔE 0.080
- Twilight #4E518B ΔE 0.081
- Dark Magenta #8B008B ΔE 0.085
- Dusk #4E5481 ΔE 0.087
Use #723A7F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.