#723A7E
Closest named color: Light Eggplant (#894585). oklch(44.8% 0.123 320.3), rgb(114, 58, 126).
Aa
White text reads best on this color (8.00:1).
About this color
#723A7E is a dark, moderately saturated purple. In OKLCH its lightness is 45%, its chroma 0.123 and its hue 320°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.055 away. White text reads best on it, at 8.00:1.
| Hue family | Purples |
| Lightness | dark (45%) |
| Chroma | moderately saturated (0.123) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.62:1 |
| White text | 8.00:1 |
Values
| HEX | #723A7E |
| RGB | rgb(114, 58, 126) |
| HSL | hsl(289, 37%, 36%) |
| OKLCH | oklch(44.8% 0.123 320.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723A7E | 8.00:1 | AAA | Lc -92.1 | Preferred for body text |
| Black text on #723A7E | 2.62:1 | Fails | Lc 16.6 | Dividers and decoration only |
| #723A7E text on white | 8.00:1 | AAA | Lc 87.4 | Fine for body text |
| #723A7E text on black | 2.62:1 | Fails | Lc -14.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F8F3F9
oklch(97% 0.01 320.5)
-
Step 100
100
#F0E6F3
oklch(93.7% 0.02 318.4)
-
Step 200
200
#E5D1EA
oklch(88.5% 0.04 319.5)
-
Step 300
300
#D6B2DE
oklch(80.9% 0.072 320.1)
-
Step 400
400
#C188CD
oklch(70.7% 0.116 320.5)
-
Step 500
500
#B069C0
oklch(63.1% 0.147 320.1)
-
Step 600
600
#9B4EAC
oklch(55.6% 0.16 320.1)
-
Step 700
700
#853E94
oklch(49.1% 0.15 320.4)
-
Step 800
800 (this color)
#723A7E
oklch(44.8% 0.123 320.3)
-
Step 900
900
#582E61
oklch(37.7% 0.097 320.3)
-
Step 950
950
#331C39
oklch(27.1% 0.06 319.1)
#723A7E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2E4C80 | 0.114 |
| Deuteranopia (no green cones) | #40537C | 0.102 |
| Tritanopia (no blue cones) | #734456 | 0.078 |
| Achromatopsia (no color) | #505050 | 0.124 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723A7E
#723A7E
oklch(44.8% 0.123 320.3)
- #28641B
#28641B
oklch(44.7% 0.122 140.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723A7E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.055
- Rebecca Purple #663399 ΔE 0.056
- Warm Purple #952E8F ΔE 0.075
- Purple #800080 ΔE 0.078
- Dark Slate Blue #483D8B ΔE 0.080
- Twilight #4E518B ΔE 0.081
- Dark Magenta #8B008B ΔE 0.085
- Dusk #4E5481 ΔE 0.086
Use #723A7E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.