#723A76
Closest named color: Light Eggplant (#894585). oklch(44.3% 0.114 324.8), rgb(114, 58, 118).
Aa
White text reads best on this color (8.13:1).
About this color
#723A76 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.114 and its hue 325°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.057 away. White text reads best on it, at 8.13:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.114) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.58:1 |
| White text | 8.13:1 |
Values
| HEX | #723A76 |
| RGB | rgb(114, 58, 118) |
| HSL | hsl(296, 34%, 35%) |
| OKLCH | oklch(44.3% 0.114 324.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723A76 | 8.13:1 | AAA | Lc -92.5 | Preferred for body text |
| Black text on #723A76 | 2.58:1 | Fails | Lc 16.2 | Dividers and decoration only |
| #723A76 text on white | 8.13:1 | AAA | Lc 87.8 | Fine for body text |
| #723A76 text on black | 2.58:1 | Fails | Lc -14.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F9
oklch(97% 0.01 325.7)
-
Step 100
100
#F1E6F1
oklch(93.7% 0.019 325.7)
-
Step 200
200
#E6D1E7
oklch(88.4% 0.037 324.5)
-
Step 300
300
#D7B2D9
oklch(80.8% 0.067 324.6)
-
Step 400
400
#C289C6
oklch(70.7% 0.107 324.4)
-
Step 500
500
#B26AB7
oklch(63.1% 0.137 324.7)
-
Step 600
600
#9D50A3
oklch(55.6% 0.149 324.6)
-
Step 700
700
#86408B
oklch(49.1% 0.138 324.9)
-
Step 800
800 (this color)
#723A76
oklch(44.3% 0.114 324.8)
-
Step 900
900
#592F5B
oklch(37.7% 0.089 325.5)
-
Step 950
950
#341C36
oklch(27% 0.057 324.2)
#723A76 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #334B78 | 0.109 |
| Deuteranopia (no green cones) | #435274 | 0.098 |
| Tritanopia (no blue cones) | #744152 | 0.068 |
| Achromatopsia (no color) | #4F4F4F | 0.116 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723A76
#723A76
oklch(44.3% 0.114 324.8)
- #216327
#216327
oklch(44.3% 0.114 144.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723A76, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.057
- Rebecca Purple #663399 ΔE 0.068
- Brownish Purple #76424E ΔE 0.076
- Dark Mauve #874C62 ΔE 0.079
- Warm Purple #952E8F ΔE 0.081
- Purple #800080 ΔE 0.083
- Twilight #4E518B ΔE 0.084
- Dark Slate Blue #483D8B ΔE 0.085
Use #723A76 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.