#723A6D
Closest named color: Brownish Purple (#76424E). oklch(43.9% 0.105 330.6), rgb(114, 58, 109).
Aa
White text reads best on this color (8.26:1).
About this color
#723A6D is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.105 and its hue 331°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.062 away. White text reads best on it, at 8.26:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.105) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.54:1 |
| White text | 8.26:1 |
Values
| HEX | #723A6D |
| RGB | rgb(114, 58, 109) |
| HSL | hsl(305, 33%, 34%) |
| OKLCH | oklch(43.9% 0.105 330.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723A6D | 8.26:1 | AAA | Lc -92.9 | Preferred for body text |
| Black text on #723A6D | 2.54:1 | Fails | Lc 15.8 | Dividers and decoration only |
| #723A6D text on white | 8.26:1 | AAA | Lc 88.2 | Fine for body text |
| #723A6D text on black | 2.54:1 | Fails | Lc -13.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F1E6EF
oklch(93.6% 0.017 331.6)
-
Step 200
200
#E7D1E4
oklch(88.4% 0.035 330.3)
-
Step 300
300
#D8B3D3
oklch(80.9% 0.06 330.6)
-
Step 400
400
#C48ABD
oklch(70.7% 0.098 330.8)
-
Step 500
500
#B46BAD
oklch(63.1% 0.127 330.5)
-
Step 600
600
#9F5298
oklch(55.6% 0.136 330.7)
-
Step 700
700
#884282
oklch(49.1% 0.127 330.6)
-
Step 800
800 (this color)
#723A6D
oklch(43.9% 0.105 330.6)
-
Step 900
900
#5A3056
oklch(37.8% 0.082 330.6)
-
Step 950
950
#351C32
oklch(27% 0.053 331.4)
#723A6D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #374A6F | 0.105 |
| Deuteranopia (no green cones) | #47516B | 0.093 |
| Tritanopia (no blue cones) | #763E4E | 0.057 |
| Achromatopsia (no color) | #4E4E4E | 0.106 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723A6D
#723A6D
oklch(43.9% 0.105 330.6)
- #186232
#186232
oklch(43.9% 0.105 150.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723A6D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.062
- Light Eggplant #894585 ΔE 0.063
- Dark Mauve #874C62 ΔE 0.072
- Purple Brown #673A3F ΔE 0.080
- Rebecca Purple #663399 ΔE 0.082
- Velvet #750851 ΔE 0.086
- Dusk #4E5481 ΔE 0.088
- Dusty Grape #545775 ΔE 0.088
Use #723A6D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.