#723A67
Closest named color: Brownish Purple (#76424E). oklch(43.6% 0.1 335), rgb(114, 58, 103).
Aa
White text reads best on this color (8.34:1).
About this color
#723A67 is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.100 and its hue 335°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.053 away. White text reads best on it, at 8.34:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.100) |
| Temperature | in between |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.51:1 |
| White text | 8.34:1 |
Values
| HEX | #723A67 |
| RGB | rgb(114, 58, 103) |
| HSL | hsl(312, 33%, 34%) |
| OKLCH | oklch(43.6% 0.1 335) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723A67 | 8.34:1 | AAA | Lc -93.1 | Preferred for body text |
| Black text on #723A67 | 2.51:1 | Fails | Lc 15.5 | Dividers and decoration only |
| #723A67 text on white | 8.34:1 | AAA | Lc 88.5 | Fine for body text |
| #723A67 text on black | 2.51:1 | Fails | Lc -13.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F7
oklch(97.2% 0.007 340.4)
-
Step 100
100
#F1E6EE
oklch(93.6% 0.016 335.1)
-
Step 200
200
#E7D2E2
oklch(88.6% 0.031 334)
-
Step 300
300
#D9B3D0
oklch(80.9% 0.058 334.5)
-
Step 400
400
#C58AB8
oklch(70.6% 0.094 334.7)
-
Step 500
500
#B56CA6
oklch(63% 0.119 334.8)
-
Step 600
600
#A05391
oklch(55.6% 0.129 334.9)
-
Step 700
700
#89437B
oklch(49.1% 0.12 335.3)
-
Step 800
800 (this color)
#723A67
oklch(43.6% 0.1 335)
-
Step 900
900
#5A3052
oklch(37.6% 0.078 334.4)
-
Step 950
950
#351D30
oklch(27.1% 0.049 334.8)
#723A67 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A4969 | 0.101 |
| Deuteranopia (no green cones) | #495165 | 0.092 |
| Tritanopia (no blue cones) | #773D4B | 0.051 |
| Achromatopsia (no color) | #4E4E4E | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723A67
#723A67
oklch(43.6% 0.1 335)
- #126138
#126138
oklch(43.6% 0.1 154.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723A67, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.053
- Dark Mauve #874C62 ΔE 0.069
- Light Eggplant #894585 ΔE 0.069
- Purple Brown #673A3F ΔE 0.070
- Velvet #750851 ΔE 0.083
- Red Purple #820747 ΔE 0.085
- Dusty Grape #545775 ΔE 0.088
- Mulberry #920A4E ΔE 0.089
Use #723A67 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.