#723A55
Closest named color: Brownish Purple (#76424E). oklch(42.8% 0.086 351.1), rgb(114, 58, 85).
Aa
White text reads best on this color (8.56:1).
About this color
#723A55 is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.086 and its hue 351°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.029 away. White text reads best on it, at 8.56:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.086) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.45:1 |
| White text | 8.56:1 |
Values
| HEX | #723A55 |
| RGB | rgb(114, 58, 85) |
| HSL | hsl(331, 33%, 34%) |
| OKLCH | oklch(42.8% 0.086 351.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723A55 | 8.56:1 | AAA | Lc -93.7 | Preferred for body text |
| Black text on #723A55 | 2.45:1 | Fails | Lc 14.8 | Not readable |
| #723A55 text on white | 8.56:1 | AAA | Lc 89.2 | Fine for body text |
| #723A55 text on black | 2.45:1 | Fails | Lc -13.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F2E6EB
oklch(93.6% 0.015 350.1)
-
Step 200
200
#E9D2DB
oklch(88.5% 0.028 352)
-
Step 300
300
#DBB4C4
oklch(80.9% 0.05 351.7)
-
Step 400
400
#C88CA7
oklch(70.7% 0.081 350.7)
-
Step 500
500
#B86F91
oklch(63.1% 0.102 351)
-
Step 600
600
#A3567B
oklch(55.6% 0.11 351.1)
-
Step 700
700
#8C4668
oklch(49.2% 0.103 351.1)
-
Step 800
800 (this color)
#723A55
oklch(42.8% 0.086 351.1)
-
Step 900
900
#5C3246
oklch(37.7% 0.067 350.8)
-
Step 950
950
#361D29
oklch(26.9% 0.043 350.2)
#723A55 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #404656 | 0.093 |
| Deuteranopia (no green cones) | #4F5054 | 0.085 |
| Tritanopia (no blue cones) | #793844 | 0.030 |
| Achromatopsia (no color) | #4C4C4C | 0.087 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723A55
#723A55
oklch(42.8% 0.086 351.1)
- #005E49
#005E49
oklch(42.9% 0.084 170.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723A55, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.029
- Purple Brown #673A3F ΔE 0.043
- Dark Mauve #874C62 ΔE 0.065
- Red Purple #820747 ΔE 0.079
- Wine #80013F ΔE 0.084
- Velvet #750851 ΔE 0.084
- Mulberry #920A4E ΔE 0.085
- Red Wine #8C0034 ΔE 0.090
Use #723A55 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.