#723A4F
Closest named color: Brownish Purple (#76424E). oklch(42.6% 0.083 357.4), rgb(114, 58, 79).
Aa
White text reads best on this color (8.62:1).
About this color
#723A4F is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.083 and its hue 357°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.024 away. White text reads best on it, at 8.62:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.083) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.43:1 |
| White text | 8.62:1 |
Values
| HEX | #723A4F |
| RGB | rgb(114, 58, 79) |
| HSL | hsl(338, 33%, 34%) |
| OKLCH | oklch(42.6% 0.083 357.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723A4F | 8.62:1 | AAA | Lc -93.9 | Preferred for body text |
| Black text on #723A4F | 2.43:1 | Fails | Lc 14.6 | Not readable |
| #723A4F text on white | 8.62:1 | AAA | Lc 89.3 | Fine for body text |
| #723A4F text on black | 2.43:1 | Fails | Lc -12.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F2E6EA
oklch(93.6% 0.014 355)
-
Step 200
200
#E9D2D9
oklch(88.5% 0.027 357.3)
-
Step 300
300
#DCB4C1
oklch(80.9% 0.049 356.8)
-
Step 400
400
#C98DA1
oklch(70.8% 0.077 357.6)
-
Step 500
500
#B96F8A
oklch(63% 0.099 356.9)
-
Step 600
600
#A45774
oklch(55.6% 0.106 357.2)
-
Step 700
700
#8D4661
oklch(49.1% 0.101 357.4)
-
Step 800
800 (this color)
#723A4F
oklch(42.6% 0.083 357.4)
-
Step 900
900
#5D3242
oklch(37.7% 0.066 357)
-
Step 950
950
#361E27
oklch(27% 0.04 356.1)
#723A4F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #424550 | 0.090 |
| Deuteranopia (no green cones) | #50504E | 0.084 |
| Tritanopia (no blue cones) | #7A3742 | 0.025 |
| Achromatopsia (no color) | #4C4C4C | 0.083 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723A4F
#723A4F
oklch(42.6% 0.083 357.4)
- #005C4E
#005C4E
oklch(42.5% 0.078 177.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723A4F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.024
- Purple Brown #673A3F ΔE 0.034
- Dark Mauve #874C62 ΔE 0.067
- Red Purple #820747 ΔE 0.080
- Wine #80013F ΔE 0.083
- Red Brown #8B2E16 ΔE 0.084
- Red Wine #8C0034 ΔE 0.087
- Mulberry #920A4E ΔE 0.087
Use #723A4F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.