#723A2F
Closest named color: Purple Brown (#673A3F). oklch(41.7% 0.081 32.3), rgb(114, 58, 47).
Aa
White text reads best on this color (8.89:1).
About this color
#723A2F is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.081 and its hue 32°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.032 away. White text reads best on it, at 8.89:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.081) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.36:1 |
| White text | 8.89:1 |
Values
| HEX | #723A2F |
| RGB | rgb(114, 58, 47) |
| HSL | hsl(10, 42%, 32%) |
| OKLCH | oklch(41.7% 0.081 32.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723A2F | 8.89:1 | AAA | Lc -94.5 | Preferred for body text |
| Black text on #723A2F | 2.36:1 | Fails | Lc 13.9 | Not readable |
| #723A2F text on white | 8.89:1 | AAA | Lc 90.0 | Preferred for body text |
| #723A2F text on black | 2.36:1 | Fails | Lc -12.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F3
oklch(97.2% 0.007 28.8)
-
Step 100
100
#F3E7E4
oklch(93.7% 0.014 34.3)
-
Step 200
200
#EAD3CE
oklch(88.4% 0.027 32.2)
-
Step 300
300
#DEB6AD
oklch(80.9% 0.048 32.8)
-
Step 400
400
#CC8F83
oklch(70.7% 0.077 31.5)
-
Step 500
500
#BD7364
oklch(63.2% 0.097 32.2)
-
Step 600
600
#A85A4B
oklch(55.6% 0.105 32)
-
Step 700
700
#90493C
oklch(49% 0.099 31.7)
-
Step 800
800 (this color)
#723A2F
oklch(41.7% 0.081 32.3)
-
Step 900
900
#5F342C
oklch(37.7% 0.064 31.5)
-
Step 950
950
#381F1A
oklch(27.1% 0.04 32)
#723A2F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #48432E | 0.081 |
| Deuteranopia (no green cones) | #554E2E | 0.075 |
| Tritanopia (no blue cones) | #7C3137 | 0.033 |
| Achromatopsia (no color) | #4A4A4A | 0.082 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723A2F
#723A2F
oklch(41.7% 0.081 32.3)
- #005663
#005663
oklch(41.6% 0.073 212.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723A2F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.032
- Brownish Purple #76424E ΔE 0.046
- Chestnut #742802 ΔE 0.049
- Red Brown #8B2E16 ΔE 0.054
- Rust Brown #8B3103 ΔE 0.058
- Mud Brown #60460F ΔE 0.066
- Saddle Brown #8B4513 ΔE 0.069
- Brown Red #922B05 ΔE 0.069
Use #723A2F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.