#723A26
Closest named color: Purple Brown (#673A3F). oklch(41.6% 0.085 40.1), rgb(114, 58, 38).
Aa
White text reads best on this color (8.94:1).
About this color
#723A26 is a dark, moderately saturated brown. In OKLCH its lightness is 42%, its chroma 0.085 and its hue 40°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.042 away. White text reads best on it, at 8.94:1.
| Hue family | Browns |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.085) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.34:1 |
| White text | 8.94:1 |
Values
| HEX | #723A26 |
| RGB | rgb(114, 58, 38) |
| HSL | hsl(16, 50%, 30%) |
| OKLCH | oklch(41.6% 0.085 40.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723A26 | 8.94:1 | AAA | Lc -94.6 | Preferred for body text |
| Black text on #723A26 | 2.34:1 | Fails | Lc 13.8 | Not readable |
| #723A26 text on white | 8.94:1 | AAA | Lc 90.2 | Preferred for body text |
| #723A26 text on black | 2.34:1 | Fails | Lc -12.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF4F2
oklch(97.1% 0.007 39.5)
-
Step 100
100
#F3E7E3
oklch(93.6% 0.014 39.4)
-
Step 200
200
#EAD4CC
oklch(88.6% 0.027 41.1)
-
Step 300
300
#DEB7A9
oklch(81% 0.049 40.7)
-
Step 400
400
#CC907B
oklch(70.7% 0.079 40.1)
-
Step 500
500
#BE7359
oklch(63.1% 0.103 39.8)
-
Step 600
600
#A95B3F
oklch(55.7% 0.11 40.2)
-
Step 700
700
#914A31
oklch(49.2% 0.103 39.8)
-
Step 800
800 (this color)
#723A26
oklch(41.6% 0.085 40.1)
-
Step 900
900
#5F3526
oklch(37.8% 0.065 40.3)
-
Step 950
950
#381F16
oklch(27% 0.042 40.5)
#723A26 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #494224 | 0.080 |
| Deuteranopia (no green cones) | #564E25 | 0.074 |
| Tritanopia (no blue cones) | #7D3035 | 0.041 |
| Achromatopsia (no color) | #494949 | 0.086 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723A26
#723A26
oklch(41.6% 0.085 40.1)
- #005568
#005568
oklch(41.6% 0.076 219.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723A26, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.042
- Chestnut #742802 ΔE 0.043
- Red Brown #8B2E16 ΔE 0.052
- Rust Brown #8B3103 ΔE 0.053
- Brownish Purple #76424E ΔE 0.057
- Mud Brown #60460F ΔE 0.058
- Saddle Brown #8B4513 ΔE 0.064
- Milk Chocolate #7F4E1E ΔE 0.065
Use #723A26 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.