#72396E
Closest named color: Light Eggplant (#894585). oklch(43.8% 0.108 329.9), rgb(114, 57, 110).
Aa
White text reads best on this color (8.31:1).
About this color
#72396E is a dark, moderately saturated purple. In OKLCH its lightness is 44%, its chroma 0.108 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Light Eggplant (#894585), ΔE 0.063 away. White text reads best on it, at 8.31:1.
| Hue family | Purples |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.108) |
| Temperature | in between |
| Nearest name | Light Eggplant (#894585) |
| Black text | 2.52:1 |
| White text | 8.31:1 |
Values
| HEX | #72396E |
| RGB | rgb(114, 57, 110) |
| HSL | hsl(304, 33%, 34%) |
| OKLCH | oklch(43.8% 0.108 329.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #72396E | 8.31:1 | AAA | Lc -93.0 | Preferred for body text |
| Black text on #72396E | 2.52:1 | Fails | Lc 15.6 | Dividers and decoration only |
| #72396E text on white | 8.31:1 | AAA | Lc 88.4 | Fine for body text |
| #72396E text on black | 2.52:1 | Fails | Lc -13.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F3F8
oklch(97% 0.009 330.9)
-
Step 100
100
#F1E6F0
oklch(93.6% 0.018 328.5)
-
Step 200
200
#E7D1E4
oklch(88.4% 0.035 330.3)
-
Step 300
300
#D9B2D4
oklch(80.8% 0.064 330.4)
-
Step 400
400
#C489BF
oklch(70.6% 0.102 329.5)
-
Step 500
500
#B46BAF
oklch(63.1% 0.129 329.4)
-
Step 600
600
#9F519A
oklch(55.6% 0.14 329.7)
-
Step 700
700
#884184
oklch(49.1% 0.131 329.5)
-
Step 800
800 (this color)
#72396E
oklch(43.8% 0.108 329.9)
-
Step 900
900
#5A2F57
oklch(37.6% 0.085 329.7)
-
Step 950
950
#351C33
oklch(27% 0.054 329.9)
#72396E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #364970 | 0.107 |
| Deuteranopia (no green cones) | #46516C | 0.096 |
| Tritanopia (no blue cones) | #763E4E | 0.060 |
| Achromatopsia (no color) | #4E4E4E | 0.109 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #72396E
#72396E
oklch(43.8% 0.108 329.9)
- #17622F
#17622F
oklch(43.8% 0.109 149.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #72396E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Light Eggplant #894585 ΔE 0.063
- Brownish Purple #76424E ΔE 0.065
- Dark Mauve #874C62 ΔE 0.075
- Rebecca Purple #663399 ΔE 0.080
- Purple Brown #673A3F ΔE 0.082
- Velvet #750851 ΔE 0.084
- Purple #800080 ΔE 0.087
- Warm Purple #952E8F ΔE 0.088
Use #72396E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.