#723958
Closest named color: Brownish Purple (#76424E). oklch(42.8% 0.09 347.7), rgb(114, 57, 88).
Aa
White text reads best on this color (8.60:1).
About this color
#723958 is a dark, moderately saturated red. In OKLCH its lightness is 43%, its chroma 0.090 and its hue 348°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.035 away. White text reads best on it, at 8.60:1.
| Hue family | Reds |
| Lightness | dark (43%) |
| Chroma | moderately saturated (0.090) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.44:1 |
| White text | 8.60:1 |
Values
| HEX | #723958 |
| RGB | rgb(114, 57, 88) |
| HSL | hsl(327, 33%, 34%) |
| OKLCH | oklch(42.8% 0.09 347.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723958 | 8.60:1 | AAA | Lc -93.8 | Preferred for body text |
| Black text on #723958 | 2.44:1 | Fails | Lc 14.7 | Not readable |
| #723958 text on white | 8.60:1 | AAA | Lc 89.2 | Fine for body text |
| #723958 text on black | 2.44:1 | Fails | Lc -13.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F6
oklch(97.2% 0.006 350.8)
-
Step 100
100
#F2E6EC
oklch(93.6% 0.015 345.6)
-
Step 200
200
#E9D2DC
oklch(88.6% 0.029 349.5)
-
Step 300
300
#DBB3C7
oklch(80.8% 0.053 346.8)
-
Step 400
400
#C88BAA
oklch(70.6% 0.084 347.6)
-
Step 500
500
#B96E95
oklch(63.2% 0.107 348.1)
-
Step 600
600
#A45580
oklch(55.7% 0.116 347.7)
-
Step 700
700
#8C456C
oklch(49.2% 0.108 347.7)
-
Step 800
800 (this color)
#723958
oklch(42.8% 0.09 347.7)
-
Step 900
900
#5C3148
oklch(37.6% 0.07 347.7)
-
Step 950
950
#361D2A
oklch(26.9% 0.044 348)
#723958 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3E4659 | 0.096 |
| Deuteranopia (no green cones) | #4D5057 | 0.088 |
| Tritanopia (no blue cones) | #793845 | 0.034 |
| Achromatopsia (no color) | #4C4C4C | 0.090 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723958
#723958
oklch(42.8% 0.09 347.7)
- #005E46
#005E46
oklch(42.8% 0.087 168)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723958, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.035
- Purple Brown #673A3F ΔE 0.048
- Dark Mauve #874C62 ΔE 0.067
- Red Purple #820747 ΔE 0.077
- Velvet #750851 ΔE 0.081
- Wine #80013F ΔE 0.082
- Mulberry #920A4E ΔE 0.084
- Light Eggplant #894585 ΔE 0.086
Use #723958 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.