#723950
Closest named color: Brownish Purple (#76424E). oklch(42.5% 0.085 355.8), rgb(114, 57, 80).
Aa
White text reads best on this color (8.69:1).
About this color
#723950 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.085 and its hue 356°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.027 away. White text reads best on it, at 8.69:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.085) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.41:1 |
| White text | 8.69:1 |
Values
| HEX | #723950 |
| RGB | rgb(114, 57, 80) |
| HSL | hsl(336, 33%, 34%) |
| OKLCH | oklch(42.5% 0.085 355.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723950 | 8.69:1 | AAA | Lc -94.0 | Preferred for body text |
| Black text on #723950 | 2.41:1 | Fails | Lc 14.5 | Not readable |
| #723950 text on white | 8.69:1 | AAA | Lc 89.5 | Fine for body text |
| #723950 text on black | 2.41:1 | Fails | Lc -12.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F2E6EA
oklch(93.6% 0.014 355)
-
Step 200
200
#E9D2DA
oklch(88.5% 0.028 354.6)
-
Step 300
300
#DCB4C2
oklch(80.9% 0.05 355.3)
-
Step 400
400
#C98CA2
oklch(70.7% 0.079 356)
-
Step 500
500
#BA6F8C
oklch(63.2% 0.101 355.7)
-
Step 600
600
#A55676
oklch(55.7% 0.11 355.6)
-
Step 700
700
#8D4663
oklch(49.2% 0.102 355.7)
-
Step 800
800 (this color)
#723950
oklch(42.5% 0.085 355.8)
-
Step 900
900
#5D3243
oklch(37.7% 0.066 355.6)
-
Step 950
950
#371D27
oklch(26.9% 0.043 355.8)
#723950 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #414551 | 0.092 |
| Deuteranopia (no green cones) | #4F4F4F | 0.085 |
| Tritanopia (no blue cones) | #7A3641 | 0.027 |
| Achromatopsia (no color) | #4B4B4B | 0.086 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723950
#723950
oklch(42.5% 0.085 355.8)
- #005C4C
#005C4C
oklch(42.4% 0.08 175.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723950, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.027
- Purple Brown #673A3F ΔE 0.036
- Dark Mauve #874C62 ΔE 0.068
- Red Purple #820747 ΔE 0.077
- Wine #80013F ΔE 0.081
- Velvet #750851 ΔE 0.084
- Mulberry #920A4E ΔE 0.085
- Red Wine #8C0034 ΔE 0.086
Use #723950 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.