#723949
Closest named color: Brownish Purple (#76424E). oklch(42.2% 0.082 3.3), rgb(114, 57, 73).
Aa
White text reads best on this color (8.76:1).
About this color
#723949 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.082 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.025 away. White text reads best on it, at 8.76:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.082) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.39:1 |
| White text | 8.76:1 |
Values
| HEX | #723949 |
| RGB | rgb(114, 57, 73) |
| HSL | hsl(343, 33%, 34%) |
| OKLCH | oklch(42.2% 0.082 3.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #723949 | 8.76:1 | AAA | Lc -94.2 | Preferred for body text |
| Black text on #723949 | 2.39:1 | Fails | Lc 14.3 | Not readable |
| #723949 text on white | 8.76:1 | AAA | Lc 89.7 | Fine for body text |
| #723949 text on black | 2.39:1 | Fails | Lc -12.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F5
oklch(97.1% 0.006 3.3)
-
Step 100
100
#F3E6E9
oklch(93.6% 0.015 1.6)
-
Step 200
200
#E9D2D7
oklch(88.4% 0.026 2.8)
-
Step 300
300
#DDB4BD
oklch(80.9% 0.049 3.5)
-
Step 400
400
#CA8D9C
oklch(70.8% 0.076 3.1)
-
Step 500
500
#BB6F83
oklch(63% 0.099 3.3)
-
Step 600
600
#A6576D
oklch(55.7% 0.106 3.4)
-
Step 700
700
#8E465B
oklch(49% 0.1 2.9)
-
Step 800
800 (this color)
#723949
oklch(42.2% 0.082 3.3)
-
Step 900
900
#5E323E
oklch(37.7% 0.065 3.2)
-
Step 950
950
#371E24
oklch(27% 0.04 4.6)
#723949 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #424449 | 0.091 |
| Deuteranopia (no green cones) | #514F48 | 0.083 |
| Tritanopia (no blue cones) | #7A343F | 0.022 |
| Achromatopsia (no color) | #4B4B4B | 0.083 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #723949
#723949
oklch(42.2% 0.082 3.3)
- #005B52
#005B52
oklch(42.3% 0.075 183.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #723949, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.025
- Purple Brown #673A3F ΔE 0.028
- Dark Mauve #874C62 ΔE 0.071
- Red Brown #8B2E16 ΔE 0.077
- Red Purple #820747 ΔE 0.080
- Chestnut #742802 ΔE 0.081
- Wine #80013F ΔE 0.082
- Red Wine #8C0034 ΔE 0.084
Use #723949 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.